"tvguide" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “tvguide” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “v.r”, “showrooms”, “gun show”, “urban outfitter”, “bowl”, “楽天銀行”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “tvguide” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword tvguide from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
tvguiden 13 14 249 119
tvguide com 12 5 249 69
tvguide co uk 7 9 249 94
tvguide.co.uk tv guide ≤5 30 250+ 64
tvguide.co.uk tv guide uk ≤5 30 249 83

The search volume of the core keyword tvguide in Google App Store reached 66, its difficulty level reached 9, and the number of apps related to it reached 250+, among them, there are 47 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
TV Guide t.v. guide 66 30
2
TV Listings & Guide Plus tv programming 68 16
3
TV Listings USA what s on tv tonight 53 16
4
TVGuide.co.uk TV Guide UK tvguide co uk 7 9
5
Телепрограмма TVGuide программа тв беларусь 12 15
6
NoCable - OTA Antenna & TV Guide App antenna for a tv 41 11
7
TV Guide Smart tv program 41 23
8
TV Guide Magazine what s on tv magazine ≤5 30
9
TV Listings by TV24 - U.S. TV Guide tv listing 33 12
10
UK TV Guide - UK TV Listings for over 450 channels uk tv film guide ≤5 6

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
live soccer 88 21 249 85
espoty fay 82 60 249 230
spotify 82 46 250+ 91
espotifiy 82 41 250+ 196
spodifi 82 39 249 180

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Football Live Scores formob 29 16
2
Live 24 Soccer - Live Sport Score Updates scores24 - match results ≤5 30
3
Football live Soccer updates soccer news updates ≤5 9
4
Soccer Odds Notification singapore football odds ≤5 30
5
Footy Scores - Live Soccer Scores for Free free live soccer ≤5 10
6
Fly Goal Lite scorecast lite ≤5 30
7
Top Soccer - livescore, league table & predictions soccer table standings ≤5 5
8
EUgoals – Live football scores livefootball live tv euro ≤5 6
9
Football Wizard - LIVE Soccer Predictions Game dictoro ≤5 30
10
Live Football Updates - livescore sofascore live football scores ≤5 30

These five keywords: “live soccer”, “espoty fay”, “spotify”, “espotifiy”, “spodifi”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Football Live Scores”, “Live 24 Soccer - Live Sport Score Updates”, “Football live Soccer updates”, “Soccer Odds Notification”, “Footy Scores - Live Soccer Scores for Free”, “Fly Goal Lite”, “Top Soccer - livescore, league table & predictions”, “EUgoals – Live football scores”, “Football Wizard - LIVE Soccer Predictions Game”, “Live Football Updates - livescore”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “tvguide”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “tvguide