"urban outfitter" App Store Keywords Research Case | ASOTools
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"urban outfitter" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “urban outfitter” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “upwork”, “americas”, “family guy”, “nation”, “cumhuriyet”, “musica”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “urban outfitter” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword urban outfitter from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
urban outfitters 61 44 250+ 207
urban outfitters australia 12 23 250+ 199
urban outfitters rewards ≤5 30 249 214
urban outfitters app ≤5 21 250+ 218
urban outfitters india ≤5 21 249 224

The search volume of the core keyword urban outfitter in Google App Store reached 65, its difficulty level reached 42, and the number of apps related to it reached 250+, among them, there are 207 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Urban Outfitters urban outfitters 61 44
2
True Vintage vintage clothing 37 11
3
Outfitters outfitter 45 38
4
Depop - Streetwear & Vintage Fashion Marketplace depop 59 51
5
Hot Topic hot topics 56 22
6
Zara zara's 82 30
7
H&M - we love fashion henm 83 65
8
21 Buttons: Fashion Social Network & Clothing Shop 21 buttons 31 34
9
ZAFUL - My Fashion Story zafal 55 41
10
boohooMAN boo hoo men 51 41

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
ficpok 100 71 249 244
amaxon 100 28 247 122
amazom 100 23 246 107
lyoutup 100 30 250+ 234
y tuber 100 30 250+ 173

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Facemoji Emoji Keyboard:Emoji Keyboard,Theme,Font kyoboard 60 22
2
Agar.io agar.io 61 12
3
WEBTOON weebtoone 65 39
4
Reddit reddit 77 59
5
Hulu: Stream TV shows & watch the latest movies hulu 75 34
6
Minecraft minecraft 80 95
7
Epic: Kids' Books & Educational Reading Library epic 65 79
8
DocuSign - Upload & Sign Docs docu sign 58 23
9
Epic Race 3D american ninja warrior 31 16
10
AncestryDNA - Genetic Testing ancestry dna 46 23

These five keywords: “ficpok”, “amaxon”, “amazom”, “lyoutup”, “y tuber”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Facemoji Emoji Keyboard:Emoji Keyboard,Theme,Font”, “Agar.io”, “WEBTOON”, “Reddit”, “Hulu: Stream TV shows & watch the latest movies”, “Minecraft”, “Epic: Kids' Books & Educational Reading Library”, “DocuSign - Upload & Sign Docs”, “Epic Race 3D”, “AncestryDNA - Genetic Testing”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “urban outfitter”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “urban outfitter