"bowl" App Store Keywords Research Case | ASOTools
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"bowl" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “bowl” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “readit”, “arplan”, “zoom meeting”, “bravos”, “cricbuzz live score”, “gogole”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “bowl” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword bowl from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
bowled 58 8 250+ 53
bowling 55 71 250+ 49
bowling alleys 46 7 250+ 50
superbowl 45 39 250+ 203
fishbowl 39 47 250+ 211

The search volume of the core keyword bowl in Google App Store reached 58, its difficulty level reached 70, and the number of apps related to it reached 250+, among them, there are 43 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Retro Bowl udos 61 62
2
BOWL.com league secretary 26 31
3
Bowling King bowling 55 71
4
Bowling Crew — 3D bowling game boulinge 63 30
5
3D Bowling booling 50 23
6
Galaxy Bowling 3D Free bowler 37 10
7
Let's Bowl 2: Bowling Free pixel bowling ≤5 30
8
Let's Bowl DeLUXE 300 bowl universal ≤5 30
9
PBA® Bowling Challenge competing 34 28
10
Kids Bowl Free kids bowl free 18 32

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
nba 83 52 250+ 68
nfl 79 42 250+ 91
gamesaa 75 68 250+ 248
mobiles 72 55 250+ 143
b 70 77 250+ 41

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
NBA: Live Games & Scores nba standings 61 10
2
NBA LIVE Mobile Basketball nbq 61 22
3
NBA 2K Mobile Basketball 2k 46 36
4
NBA NOW Mobile Basketball Game nba all star 2020 21 30
5
NBA JAM by EA SPORTS™ space-jam 36 28
6
NBA 2K20 nba 2k20 50 23
7
Basketball NBA Live Scores, Stats, & Schedules nba scores 61 12
8
NBA Dunk - Play Basketball Trading Card Games basketball cards 23 19
9
MyNBA2K20 nba2020 45 30
10
Basketball Fantasy Manager 2k20 ???? NBA Live Game manager game 14 20

These five keywords: “nba”, “nfl”, “gamesaa”, “mobiles”, “b”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “NBA: Live Games & Scores”, “NBA LIVE Mobile Basketball”, “NBA 2K Mobile Basketball”, “NBA NOW Mobile Basketball Game”, “NBA JAM by EA SPORTS™”, “NBA 2K20”, “Basketball NBA Live Scores, Stats, & Schedules”, “NBA Dunk - Play Basketball Trading Card Games”, “MyNBA2K20”, “Basketball Fantasy Manager 2k20 ???? NBA Live Game”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “bowl”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “bowl