"journey" App Store Keywords Research Case | ASOTools
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"journey" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “journey” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “dillards”, “haktuts”, “nude”, “video downloader”, “market”, “xnxx”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “journey” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword journey from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
journeys 53 36 248 185
"journeys" 53 3 246 41
journeyplanne 41 52 249 246
journeyplanner 41 17 250+ 137
the journey 38 43 250+ 180

The search volume of the core keyword journey in Google App Store reached 51, its difficulty level reached 68, and the number of apps related to it reached 250+, among them, there are 69 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Journey: Diary, Motivational Journal seriousness 46 54
2
June's Journey - Hidden Objects 50 sombras de greys 48 56
3
Journeys: Interactive Series journeys 53 36
4
journey together - unleash the real you journey app 16 10
5
JOURNEY the journey 2020 ≤5 14
6
Hidden Journey: Adventure Puzzle diesel puppet ltd ≤5 30
7
SHINE - Journey Of Light kino's journey 28 36
8
Old Man's Journey old man 32 22
9
Sky: Children of the Light sky 63 78
10
Mystery Journey Hidden Object Adventure Game Free poto world journey ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
soltiere 75 30 249 204
ornge 73 51 249 209
orqnge 73 19 250+ 97
orangge 73 3 250+ 36
supermarkets 72 15 249 81

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Classic Solitaire autumn love solitaire ≤5 30
2
Solitaire salitair 75 34
3
Solitaire solirarie 75 30
4
Solitaire TriPeaks Journey - Free Card Game solitaire tripeaks journey ≤5 8
5
Solitaire saltair ≤5 14
6
Solitaire - Make Free Money & Play the Card Game solitary cube 11 16
7
Solitaire Grand Harvest - Free Tripeaks Solitaire solitaire grand harvest 21 16
8
Solitaire Tripeaks: Farm Adventure farm adventure ≤5 18
9
Solitaire jeusc 53 30
10
Solitaire Free el solitario juego de cartas 26 30

These five keywords: “soltiere”, “ornge”, “orqnge”, “orangge”, “supermarkets”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Classic Solitaire”, “Solitaire”, “Solitaire”, “Solitaire TriPeaks Journey - Free Card Game”, “Solitaire”, “Solitaire - Make Free Money & Play the Card Game”, “Solitaire Grand Harvest - Free Tripeaks Solitaire”, “Solitaire Tripeaks: Farm Adventure”, “Solitaire”, “Solitaire Free”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “journey”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “journey