"touch screens" App Store Keywords Research Case | ASOTools
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"touch screens" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “touch screens” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “schoolgirl”, “glow”, “locked doors”, “riots”, “complexity”, “currency converter ·”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “touch screens” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword touch screens from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
finger touch screenshot app ≤5 12 249 152
touch screens repair ≤5 10 250+ 129
three finger touch screenshot app ≤5 8 250+ 126
accessibility touch screenshot ≤5 6 249 107
one touch screenshot app ≤5 6 248 119

The search volume of the core keyword touch screens in Google App Store reached 36, its difficulty level reached 11, and the number of apps related to it reached 250+, among them, there are 131 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Touch Lock - disable your touch screen screen lock 38 25
2
Touch Screen Test touch screen 25 17
3
Touchscreen Repair touchscreen 25 18
4
Screen Repair and Calibrator calibrator 39 24
5
screen touch repair ilitek touch utility ≤5 17
6
Touch Protector (the best of Touch Disabling apps) the protector 39 27
7
Magic Fluids Free : Touch Screen Live Wallpaper touch the screen 23 10
8
Touch Lock - Touch Screen Locker for Video Players untouched 14 37
9
Assistive Touch for Android touch 46 69
10
Touchscreen Calibration calibrated 39 9

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
pointeres 87 22 250+ 113
testen 73 21 250+ 167
testers 73 13 250+ 92
white 65 72 250+ 58
whitel 65 50 250+ 212

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Pinterest printreste 87 56
2
Pinterest Lite intéressé 26 41
3
Reachability Cursor: one-handed mode mouse pointer custom cursor 45 31
4
Infinite Painter painter 54 35
5
Quick Cursor: one hand mouse pointer pointer 38 33
6
Pointer Driver ipointer ≤5 30
7
Microsoft PowerPoint: Slideshows and Presentations powerpoint 63 32
8
Painter Mobile corel 34 30
9
Big Phone Mouse Big Screen Mouse Pointer on screen pointer for android phone ≤5 8
10
Tips for Pinterest 2020 pintrs eight ≤5 30

These five keywords: “pointeres”, “testen”, “testers”, “white”, “whitel”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Pinterest”, “Pinterest Lite”, “Reachability Cursor: one-handed mode mouse pointer”, “Infinite Painter”, “Quick Cursor: one hand mouse pointer”, “Pointer Driver”, “Microsoft PowerPoint: Slideshows and Presentations”, “Painter Mobile”, “Big Phone Mouse Big Screen Mouse Pointer”, “Tips for Pinterest 2020”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “touch screens”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “touch screens