"glow" App Store Keywords Research Case | ASOTools
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"glow" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “glow” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “2 player games”, “en”, “hits”, “juventus”, “albert einstein”, “khan academy”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “glow” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword glow from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
glowerd 66 30 250+ 211
glows 55 8 250+ 61
everglow 48 39 250+ 126
glow up 39 21 250+ 180
glowing 35 25 250+ 61

The search volume of the core keyword glow in Google App Store reached 52, its difficulty level reached 71, and the number of apps related to it reached 250+, among them, there are 61 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
GLOW. Ovulation & Period Tracker gloow 55 37
2
GLOW. Pregnancy & Baby Tracker nuture 41 49
3
Glow - Video Chat, Live Stream glow apps whatsapp ≤5 9
4
GLOW. Baby Tracker & Feeding, Diaper, Sleep Log boppy pillow 29 30
5
Art Of Glow art of glow 6 13
6
Glow Hockey hocky 50 8
7
Glow Hockey 2 glow hockey 2 6 10
8
Glow Spin Art spin art 23 19
9
Doodle Master - Glow Art art games 41 39
10
Eve Period Tracker - Love, Sex & Relationships App virginity lost 26 42

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
fbac 68 59 250+ 237
golf 63 76 250+ 89
dooding 60 61 250+ 246
art 58 79 250+ 136
gol 58 55 249 159

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Boulanger rodolphe boulanger ≤5 30
2
Fnac Spectacles fnac 52 37
3
Carte FNAC Suisse carte fnac suisse ≤5 29
4
Booksy - book local beauty appointments 24/7 independently 58 32
5
Kids Doodle - Color & Draw Free Game dooding 60 61
6
Flashlight flssh 60 22
7
GoNoodle - Kids Videos iyacht 51 58
8
Baby Princess Phone handphone 34 28
9
Kids Drawing Games for Girls ???? Apps for Toddlers! girls kids ≤5 8
10
Geek - Smarter Shopping geek 43 50

These five keywords: “fbac”, “golf”, “dooding”, “art”, “gol”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Boulanger”, “Fnac Spectacles”, “Carte FNAC Suisse”, “Booksy - book local beauty appointments 24/7”, “Kids Doodle - Color & Draw Free Game”, “Flashlight”, “GoNoodle - Kids Videos”, “Baby Princess Phone”, “Kids Drawing Games for Girls ???? Apps for Toddlers!”, “Geek - Smarter Shopping”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “glow”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “glow