"locked doors" App Store Keywords Research Case | ASOTools
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"locked doors" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “locked doors” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “unghie”, “cupcakes”, “glovo”, “livescores”, “freecell·”, “bacs”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “locked doors” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword locked doors from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
100 locked doors guide ≤5 16 250+ 214
100 locked doors 2 ≤5 11 249 141
100 locked doors ≤5 11 248 137
locked doors game ≤5 10 250+ 139
101 locked doors ≤5 10 249 141

The search volume of the core keyword locked doors in Google App Store reached 43, its difficulty level reached 21, and the number of apps related to it reached 250+, among them, there are 158 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
100 Doors Challenge doors 42 59
2
Puzzle 100 Doors - Room escape дверей 31 19
3
501 Free New Room Escape Game - unlock door escape games free 43 17
4
100 Doors Journey ميه باب ≤5 26
5
Door Lock Screen doors locks 43 23
6
Escape Game: Locked Door And Lost Key forgotten key ≤5 8
7
100 Doors : Floors Escape ۱۰۰ 55 44
8
Room Escape - Can You Escape this 1000 Doors cramped - simple tough game ≤5 30
9
Home Door Lock Screen который открывается дверь ≤5 16
10
Door Lock Screen - Fingerprint support new look 2020 screen ≤5 9

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
google playstory 77 30 248 214
1.0000 68 64 250+ 245
cleverness 68 62 250+ 239
offer up 68 34 250+ 184
tealtor 68 23 250+ 132

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Google Text-to-Speech texttospeech 37 2
2
Google Support Services служба поддержки 14 24
3
Google Pay (old app) картой 61 50
4
Google Apps Device Policy google apps 47 46
5
Google Play Books - Ebooks, Audiobooks, and Comics books 62 72
6
Google TV (previously Play Movies & TV) movie new 68 13
7
Google Admin g.suite 60 33
8
Play Store Settings Shortcut play stre 80 54
9
Google Photos images 73 68
10
Google Play Games p l a y s t o r e 80 54

These five keywords: “google playstory”, “1.0000”, “cleverness”, “offer up”, “tealtor”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Google Text-to-Speech”, “Google Support Services”, “Google Pay (old app)”, “Google Apps Device Policy”, “Google Play Books - Ebooks, Audiobooks, and Comics”, “Google TV (previously Play Movies & TV)”, “Google Admin”, “Play Store Settings Shortcut”, “Google Photos”, “Google Play Games”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “locked doors”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “locked doors