"top games" App Store Keywords Research Case | ASOTools
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"top games" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “top games” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “chicken express”, “brand new”, “taxis driver”, “pachuca”, “fgteev”, “basketball basketball”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “top games” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword top games from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
games top 73 56 250+ 238
top free games 27 46 250+ 243
tabletop games 27 13 250+ 134
top games 2020 26 22 250+ 199
games top 10 23 42 250+ 242

The search volume of the core keyword top games in Google App Store reached 38, its difficulty level reached 51, and the number of apps related to it reached 250+, among them, there are 247 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Snake.io - Fun Addicting Arcade Battle .io Games snkee 70 30
2
Dumb Ways to Die 2: The Games gamess 75 61
3
Pictoword: Fun Word Games & Offline Brain Game free fanes 55 56
4
Left vs Right: Brain Games for Brain Training right 50 63
5
Skillz - Logic Brain Games skills 41 59
6
Bike Race Free - Top Motorcycle Racing Games juegos grat 58 61
7
Sniper 3D: Fun Offline Gun Shooting Games Free game free downloading 58 57
8
Kill Shot Bravo: Free 3D FPS Shooting Sniper Game gemes free 55 55
9
Top Speed: Drag & Fast Racing mejore 38 51
10
Modern Strike Online: Free PvP FPS shooting game online game 61 50

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
ficpok 100 72 250+ 245
gogl 100 64 248 232
googo 100 55 247 210
googel 100 50 246 201
youtuober 100 30 250+ 214

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Facebook faceb 100 79
2
Wattpad - Read & Write Stories wattpad 73 45
3
Twitch: Livestream Multiplayer Games & Esports twithr 93 30
4
Epic: Kids' Books & Educational Reading Library epic gamrs 77 34
5
Fruit Ninja® fruiy 56 17
6
Monster Legends mosnter 63 18
7
Brawl Stars brawl stars 67 58
8
Hulu: Stream all your favorite TV shows and movies hulu 75 36
9
Google Duo - High Quality Video Calls apinoide 72 65
10
Twitter twiiit 93 73

These five keywords: “ficpok”, “gogl”, “googo”, “googel”, “youtuober”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Facebook”, “Wattpad - Read & Write Stories”, “Twitch: Livestream Multiplayer Games & Esports”, “Epic: Kids' Books & Educational Reading Library”, “Fruit Ninja®”, “Monster Legends”, “Brawl Stars”, “Hulu: Stream all your favorite TV shows and movies”, “Google Duo - High Quality Video Calls”, “Twitter”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “top games”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “top games