"chicken express" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “chicken express” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “intercom”, “fart”, “новини”, “venture”, “long”, “led light”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “chicken express” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword chicken express from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
chicken express mobile app 9 9 250+ 73
chicken porridge express ≤5 30 249 155
pizza express & chicken app ≤5 30 248 152
chicken express pizza bar ≤5 30 248 135
chicken express app ≤5 30 250+ 154

The search volume of the core keyword chicken express in Google App Store reached 36, its difficulty level reached 17, and the number of apps related to it reached 250+, among them, there are 152 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Chicken Express usa chicken, march ≤5 30
2
Chicken Express Mobile App chicken express mobile app 9 9
3
Chicken Express chicken express app ≤5 30
4
Chicken Express App chicken express mobile app 9 9
5
ChickenXpress chicken express mobile app 9 9
6
Church's Chicken church s chicken 51 51
7
Chick-fil-A chick fil a 64 50
8
Popeyes® App popeye 68 32
9
Golden Chick TX golden chicken app ≤5 30
10
Chicken Nuggets - Crispy Fast Food Maker nugget games 45 41

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
wappssap 90 71 249 245
wehatsa 90 52 250+ 225
wotchap 90 30 249 245
almart 88 42 249 203
ealmart 88 38 249 191

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
WhatsApp Messenger whatsapp website 100 17
2
WhatsApp Business busines 60 68
3
Whats Web wa web 78 30
4
free video calls and chat lizzy caplan 48 55
5
TextNow: Free Texting & Calling App text now 68 29
6
Text Free: Free Text Plus Call pringer 60 48
7
Parallel Space Lite-Dual App paralyzed face 21 26
8
Status Saver - Downloader for Whatsapp whatsapp status 56 18
9
Discord - Talk, Video Chat & Hang Out with Friends niscord 83 56
10
MeetMe: Chat & Meet New People meetme 58 29

These five keywords: “wappssap”, “wehatsa”, “wotchap”, “almart”, “ealmart”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “WhatsApp Messenger”, “WhatsApp Business”, “Whats Web”, “free video calls and chat”, “TextNow: Free Texting & Calling App”, “Text Free: Free Text Plus Call”, “Parallel Space Lite-Dual App”, “Status Saver - Downloader for Whatsapp”, “Discord - Talk, Video Chat & Hang Out with Friends”, “MeetMe: Chat & Meet New People”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “chicken express”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “chicken express