"basketball basketball" App Store Keywords Research Case | ASOTools
1.Preparing Research App Store Keywords
When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “basketball basketball” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “ptcl speed test”, “best fiends”, “soocer”, “credit union”, “sonnensystem”, “game dominoes”.
If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization. For instance:
Question Keywords |
User Keywords |
The action Keywords |
Function Keywords |
The location Keywords |
Question keywords describe why users search for applications. | User Keywords represent the role your target audience plays when using the application. | The action keyword specifies how to handle your application and use it. |
Function keywords are basic functions of an application. | The location keyword describes where people use your application. |
Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.
2.Research Keyword “basketball basketball” with Google Play Data
Extended Long tail words
Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword basketball basketball from the ASOTools, as follows:
Top 5 Keywords | Search Volume | KD | Search results | Head apps |
basketball | 58 | 74 | 250+ | 88 |
basketball games | 50 | 14 | 250+ | 84 |
basketball nba | 46 | 30 | 250+ | 63 |
hoops basketball | 41 | 12 | 249 | 68 |
basketball hames | 39 | 12 | 250+ | 105 |
The search volume of the core keyword basketball basketball in Google App Store reached 39, its difficulty level reached 11, and the number of apps related to it reached 250+, among them, there are 88 apps with more than 1,000 comments, and the top 10 apps are selected. They are:
# | App Icon | App Name | Top1 Keyword | Search Volume | KD |
1 | NBA LIVE Mobile Basketball | nba | 83 | 52 | |
2 |
|
Basketball Stars | basquetball | 60 | 15 |
3 |
|
Fanatical Basketball | baskit baal | 60 | 19 |
4 |
|
Basketball Battle | game basketball | 39 | 30 |
5 |
|
Stickman Basketball 2017 | stickman basketball | 13 | 15 |
6 |
|
Basketball Strike | basketball gyms | 14 | 11 |
7 |
|
Street Basketball Association | sba | 46 | 40 |
8 |
|
World Basketball King | lapangan bola basket | 33 | 11 |
9 |
|
NBA 2K Mobile Basketball | 2k | 46 | 36 |
10 |
|
Real Basketball | chuck connors | 34 | 51 |
The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.
ASOTools Suggested Keyword
Top 5 Keywords | Search Volume | KD | Search results | Head apps |
mynba | 93 | 23 | 248 | 136 |
nba | 83 | 52 | 250+ | 67 |
nba playoff | 78 | 13 | 250+ | 84 |
miami heats | 73 | 38 | 250+ | 173 |
nbq | 61 | 23 | 249 | 130 |
In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic.
Top 10 apps related to the App Store keywords:
# | App Icon | App Name | Top1 Keyword | Search Volume | KD |
1 |
|
MyNBA2K21 | mba 2k21 | 60 | 19 |
2 |
|
MyNBA2K20 | nba2020 | 45 | 30 |
3 |
|
Locker Codes | nba2k locker codes | 21 | 41 |
4 |
|
NBA 2K Mobile Basketball | 2k | 46 | 36 |
5 |
|
NBA Dunk - Play Basketball Trading Card Games | scottie pippen | 51 | 42 |
6 |
|
NBA LIVE Mobile Basketball | nba | 83 | 52 |
7 |
|
NBA NOW Mobile Basketball Game | nba all star 2020 | 21 | 30 |
8 |
|
Basketball Fantasy Manager 2k20 ???? NBA Live Game | nba gm | 11 | 8 |
9 |
|
Madden NFL 21 Companion | muthead | 33 | 44 |
10 |
|
Los Angeles Lakers | lakers | 63 | 34 |
These five keywords: “mynba”, “nba”, “nba playoff”, “miami heats”, “nbq”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “MyNBA2K21”, “MyNBA2K20”, “Locker Codes”, “NBA 2K Mobile Basketball”, “NBA Dunk - Play Basketball Trading Card Games”, “NBA LIVE Mobile Basketball”, “NBA NOW Mobile Basketball Game”, “Basketball Fantasy Manager 2k20 ???? NBA Live Game”, “Madden NFL 21 Companion”, “Los Angeles Lakers”, look at their optimized core words.
3.Conclusion
Now, do you know how to find the best keywords? The above is a case of my research keyword “basketball basketball”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.
There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools: