"tokyo" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “tokyo” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “games”, “juegos de terror”, “frases imágenes”, “insta views”, “armband”, “pony town”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “tokyo” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword tokyo from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
tokyo ghoul 51 26 250+ 146
tokyo drift fast and furious 41 15 249 130
fast and furious tokyo drift 41 30 250+ 131
tokyo drift 36 15 250+ 130
tokyo ravens 33 34 250+ 223

The search volume of the core keyword tokyo in Google App Store reached 44, its difficulty level reached 57, and the number of apps related to it reached 249, among them, there are 36 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Tokyo Afterschool Summoners tokeyo 53 45
2
Tokyo Ghoul: Dark War yokio goul 58 18
3
Tokyo Rush: Street Racing japan street 19 14
4
Tokyo Street Racing tokyo mater 7 13
5
Tokyo Commute Driving Car Simulator shinjuku tokyo japan ≤5 17
6
Street Racing Tokyo mid night club 28 23
7
Tokyo Wallpaper tokyo metropolitan government ≤5 30
8
TOM Shop nendoroid 38 40
9
Tokyo Ride tikyo ≤5 26
10
Tokyo Subway Navigation tokyo metro 9 8

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
roblodd 88 30 250+ 243
roblodlx 88 30 250+ 241
doninor 80 36 244 160
toco bell 72 24 250+ 174
stuffed 63 49 250+ 206

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Homescapes home's 65 36
2
Toca Life World: Build stories & create your world toca boca 56 16
3
Toca Kitchen 2 foods 77 38
4
Magic Tiles 3 piaon 58 20
5
Snapchat snapchat 83 46
6
Dropbox: Cloud Storage to Backup, Sync, File Share drobook 72 54
7
Gacha Life gacha life 63 30
8
Discord - Talk, Video Chat & Hang Out with Friends niscord 83 56
9
Among Us among us 87 75
10
LokiCraft loki 40 31

These five keywords: “roblodd”, “roblodlx”, “doninor”, “toco bell”, “stuffed”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Homescapes”, “Toca Life World: Build stories & create your world”, “Toca Kitchen 2”, “Magic Tiles 3”, “Snapchat”, “Dropbox: Cloud Storage to Backup, Sync, File Share”, “Gacha Life”, “Discord - Talk, Video Chat & Hang Out with Friends”, “Among Us”, “LokiCraft”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “tokyo”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “tokyo