"duplo" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “duplo” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “draco”, “detox drinks”, “money games”, “forget-me-not”, “radio bbc”, “fresh thyme”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “duplo” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword duplo from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
duplo lego 45 18 250+ 167
duplos 41 16 250+ 155
lego duplo 40 17 250+ 163
lego duplo train 21 10 250+ 147
duplo train 19 9 250+ 136

The search volume of the core keyword duplo in Google App Store reached 37, its difficulty level reached 22, and the number of apps related to it reached 250+, among them, there are 185 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
LEGO® DUPLO® WORLD dulpo lego 45 34
2
LEGO® DUPLO® Connected Train duplos 41 16
3
LEGO® Tower leog 46 26
4
Coding Express LEGO® Education ligo education app ≤5 10
5
PLAYMOBIL Children's Hospital playmobil 47 34
6
LEGO® Friends: Heartlake Rush lego fends 51 30
7
LEGO® Building Instructions lego masters 41 33
8
Colorful 3D lego disusun ≤5 26
9
LEGO® Super Mario™ super mario maker2 36 30
10
Sago Mini Holiday Trucks and Diggers capellini 31 40

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
netflicpx 93 51 249 212
ntflixs 93 25 250+ 137
natflixs 93 24 250+ 135
nexflique 93 30 250+ 228
robomx 88 53 249 220

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
MX Player TV mx player live tv 14 10
2
Solitaire jeusc 53 30
3
hoichoi - Bengali Movies | Web Series | Music hoichoi 34 37
4
Free TV App: Free Movies, TV Shows, Live TV, News free tv online 31 10
5
Fulldive VR - Virtual Reality virtuality reality 41 5
6
TED TV teď ≤5 24
7
Downloader by AFTVnews downloade 72 91
8
Starfall.com starfall 51 19
9
Hulu: Stream all your favorite TV shows and movies hulu 75 36
10
Cast to Chromecast Fire TV Android Smart TV ROKU quickest 48 19

These five keywords: “netflicpx”, “ntflixs”, “natflixs”, “nexflique”, “robomx”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “MX Player TV”, “Solitaire”, “hoichoi - Bengali Movies | Web Series | Music”, “Free TV App: Free Movies, TV Shows, Live TV, News”, “Fulldive VR - Virtual Reality”, “TED TV”, “Downloader by AFTVnews”, “Starfall.com”, “Hulu: Stream all your favorite TV shows and movies”, “Cast to Chromecast Fire TV Android Smart TV ROKU”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “duplo”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “duplo