"hr" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “hr” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “vietnamnet”, “pensamientos”, “comedies”, “расстояние”, “recycles”, “rive gauche”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “hr” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword hr from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
twithr 93 30 250+ 243
chrome 76 47 249 141
hrome 75 41 248 156
chrone 75 39 249 186
chrom 75 35 250+ 146

The search volume of the core keyword hr in Google App Store reached 42, its difficulty level reached 56, and the number of apps related to it reached 250+, among them, there are 19 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Highrise highrise 34 41
2
HR Cloud hr cloud 11 7
3
HR Management hr management 20 6
4
HR Management App hr leaders 9 15
5
EasyWork- Company & HR system app 사람관리 ≤5 23
6
SHRM: Breaking HR News, Deadlines and Alerts shrm 30 29
7
Human Resources(HR) Quiz human resour 45 30
8
Human Resource Management human resources management 41 3
9
HR.my Mobile my team hr ≤5 8
10
HR Interview Complete Guide 2020 hr interview question 24 4

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
heures 72 32 250+ 225
adp 61 45 250+ 158
a.d.p 61 34 250+ 157
workforce adp 58 32 248 146
people 56 67 250+ 86

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Besançon Grandes Heures Nature besançon grandes heures nature ≤5 30
2
Hours Tracker: Keep work log, work day timesheet times square 46 19
3
Liturgie des heures liturgie 21 6
4
Working Hours 4b 4b 24 44
5
Timesheet - Time Card - Work Hours - Work Log workclock 46 15
6
24 heures 24 heures 34 21
7
Time Calculator: Hours Work & Time Between calculating time 50 6
8
Compt'Heures - Working hours counter heures de travail ≤5 5
9
Work Log log out 26 27
10
Heures Sup - Pointeuse heures de travail la badgeuse by skello ≤5 30

These five keywords: “heures”, “adp”, “a.d.p”, “workforce adp”, “people”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Besançon Grandes Heures Nature”, “Hours Tracker: Keep work log, work day timesheet”, “Liturgie des heures”, “Working Hours 4b”, “Timesheet - Time Card - Work Hours - Work Log”, “24 heures”, “Time Calculator: Hours Work & Time Between”, “Compt'Heures - Working hours counter”, “Work Log”, “Heures Sup - Pointeuse heures de travail”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “hr”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “hr