"tokens" App Store Keywords Research Case | ASOTools
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"tokens" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “tokens” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “download insta videos”, “cramp”, “testflight”, “tv shows”, “phx”, “analytics”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “tokens” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword tokens from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
overwatch league tokens 11 34 249 226
mtg tokens 6 11 247 105
security tokens ≤5 6 250+ 87
bowhead tokens pte ltd ≤5 30 250+ 233
gift tokens ≤5 30 250+ 109

The search volume of the core keyword tokens in Google App Store reached 41, its difficulty level reached 10, and the number of apps related to it reached 250+, among them, there are 38 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Airdrops - Free Crypto Tokens airdrops ≤5 10
2
Token Board token board 15 11
3
ERC20 Tokens Wallet erc20 wallet ≤5 30
4
ERD Token - Crypto Wallet, Earn Tokens & Pay Bills token wall ≤5 23
5
Easy Token (RSA) token token wala game ≤5 24
6
MTG Life and Tokens mtg tokens 6 11
7
Magic Custom Tokens magic tokens ≤5 9
8
Event Token token fest ≤5 25
9
Airdrop free tokens airdrop - free crypto tokens ≤5 16
10
RSA SecurID Software Token rsa 45 28

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
pypale 83 30 249 26
netbanking hdfc 80 44 249 185
fortneti 77 30 250+ 137
itcoin 70 69 248 118
bitsain 70 65 250+ 248

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Make Money Fast: Big Cash Rewards and Paid Surveys fast cash apps ≤5 30
2
Tree For Money - Tap to Go and Grow дерева 33 9
3
PayPal Mobile Cash: Send and Request Money Fast paypal 82 41
4
PlaySpot - Make Money Playing Games money make 33 17
5
PayPal Business: Send Invoices and Track Sales paypal business 36 21
6
Coin Pop - Play Games & Get Free Gift Cards corn pop 31 29
7
Priority Pass™ lounges 51 8
8
Scratch Day vyker ≤5 17
9
Words Tour: Jourvey world tours 23 30
10
Lucky Cat - free rewards giveaway lucky cat 26 24

These five keywords: “pypale”, “netbanking hdfc”, “fortneti”, “itcoin”, “bitsain”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Make Money Fast: Big Cash Rewards and Paid Surveys”, “Tree For Money - Tap to Go and Grow”, “PayPal Mobile Cash: Send and Request Money Fast”, “PlaySpot - Make Money Playing Games”, “PayPal Business: Send Invoices and Track Sales”, “Coin Pop - Play Games & Get Free Gift Cards”, “Priority Pass™”, “Scratch Day”, “Words Tour: Jourvey”, “Lucky Cat - free rewards giveaway”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “tokens”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “tokens