"theory" App Store Keywords Research Case | ASOTools
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"theory" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “theory” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “substances”, “fire fighters”, “moca”, “ufo”, “fulfilled”, “good games”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “theory” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword theory from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
bigbangtheory 61 45 250+ 194
bigbang theory 61 37 250+ 168
theory of everything 48 20 250+ 133
read theory 46 11 250+ 98
big bang theory 45 37 250+ 165

The search volume of the core keyword theory in Google App Store reached 36, its difficulty level reached 56, and the number of apps related to it reached 250+, among them, there are 38 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Official DVSA Theory Test Kit theory test 31 43
2
Driving Theory Test 4 in 1 Kit + Hazard Perception dvla 53 13
3
Driving Theory Test 4 in 1 2021 Kit Free dvla theory test book 21 1
4
Music Theory Helper music education 11 8
5
Driving Theory Test Free 2020 for Car Drivers dvla theory test 29 1
6
Theory Test 2020 siat quantech conference ≤5 30
7
Driving Theory Test 2020 Free for UK Car Drivers driving theory test uk 11 3
8
Driving Theory Test UK Free 2020 - Car Drivers uk driving license 19 1
9
Theory Test Free golf theorie test ≤5 30
10
Theory Test Driving Car 2020 for driving class ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
mathway 69 30 250+ 163
suolongo 66 30 250+ 30
músico 61 30 250+ 175
músicos 61 23 250+ 164
photomath 61 22 250+ 166

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Mathway: Scan Photos, Solve Problems mathesy 68 38
2
Photomath fotomac 72 30
3
Cymath - Math Problem Solver cymath 42 23
4
Microsoft Math Solver math solver 39 17
5
MalMath: Step by step solver lhopital 24 30
6
Qanda: Free Math Solutions quendo 39 30
7
Symbolab - Math solver simbolapp 60 47
8
yHomework - Math Solver yhomework ≤5 19
9
Socratic by Google socratic 61 40
10
Math Scanner By Photo - Solve My Math Problem solve problem 41 16

These five keywords: “mathway”, “suolongo”, “músico”, “músicos”, “photomath”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Mathway: Scan Photos, Solve Problems”, “Photomath”, “Cymath - Math Problem Solver”, “Microsoft Math Solver”, “MalMath: Step by step solver”, “Qanda: Free Math Solutions”, “Symbolab - Math solver”, “yHomework - Math Solver”, “Socratic by Google”, “Math Scanner By Photo - Solve My Math Problem”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “theory”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “theory