"death" App Store Keywords Research Case | ASOTools
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"death" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “death” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “department”, “marmalade”, “slang words”, “tabu”, “ripped”, “screen saver”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “death” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword death from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
ideathnote 58 53 249 229
death notices 58 25 250+ 128
death stranding 50 47 250+ 218
death note 47 18 250+ 109
death wishes 41 12 250+ 80

The search volume of the core keyword death in Google App Store reached 43, its difficulty level reached 67, and the number of apps related to it reached 250+, among them, there are 89 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Death Incoming coming 48 47
2
Peace, Death! peace death ≤5 30
3
Death Coming worse than death ≤5 30
4
Die in 100 Ways live fast die young 31 45
5
Death Worm™ Free aileen wuornos 43 56
6
Death Invasion : Survival 强者之战 ≤5 30
7
Death School ddlc 33 25
8
Shadow of Death 2 - Shadow Fighting Game sodom 28 43
9
Shadow of Death: Darkness RPG - Fight Now! shadow dark 41 16
10
Death Park : Scary Clown Survival Horror Game it 61 77

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
jgmx 77 68 250+ 250
euphoric 68 47 250+ 196
jymbo 66 55 250+ 226
0.00 66 46 250+ 243
0.00$ 66 45 250+ 241

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
FOX Sports: Latest Stories, Scores & Events foz sports 56 21
2
Mad Skills Motocross 2 moter cross 50 12
3
Mouse Simulator mouses 58 6
4
Death Worm™ Free aileen wuornos 43 56
5
onX Hunt: Hunting Maps, Offline GPS/Nav & Weather hunt 55 77
6
Survivalcraft Demo demo 46 66
7
Fidget Spinner sepiner 50 11
8
Pixel Sword Fish io swordfish 29 35
9
Bowmasters browstras 65 30
10
Raft Survival: Ocean Nomad - Simulator raft 55 56

These five keywords: “jgmx”, “euphoric”, “jymbo”, “0.00”, “0.00$”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “FOX Sports: Latest Stories, Scores & Events”, “Mad Skills Motocross 2”, “Mouse Simulator”, “Death Worm™ Free”, “onX Hunt: Hunting Maps, Offline GPS/Nav & Weather”, “Survivalcraft Demo”, “Fidget Spinner”, “Pixel Sword Fish io”, “Bowmasters”, “Raft Survival: Ocean Nomad - Simulator”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “death”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “death