"fire fighters" App Store Keywords Research Case | ASOTools
1.Preparing Research App Store Keywords
When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “fire fighters” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “car washer”, “cultivation”, “kata-kata bijak”, “peligro”, “cumhuriyet”, “pencil sharpener”.
If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization. For instance：
| Question Keywords |
User Keywords |
The action Keywords |
Function Keywords |
The location Keywords |
| Question keywords describe why users search for applications. | User Keywords represent the role your target audience plays when using the application. | The action keyword specifies how to handle your application and use it. |
Function keywords are basic functions of an application. | The location keyword describes where people use your application. |
Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.
2.Research Keyword “fire fighters” with Google Play Data
Extended Long tail words
Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword fire fighters from the ASOTools, as follows:
| Top 5 Keywords | Search Volume | KD | Search results | Head apps |
| fire fighters street race | ≤5 | 14 | 250+ | 138 |
| fun fire fighters racing game | ≤5 | 30 | 250+ | 91 |
| local 1908 fire fighters | ≤5 | 30 | 250+ | 81 |
| clark county fire fighters l-1908 | ≤5 | 30 | 250+ | 57 |
| pro fire fighters cu | ≤5 | 30 | 250+ | 49 |
The search volume of the core keyword fire fighters in Google App Store reached 43, its difficulty level reached 4, and the number of apps related to it reached 250+, among them, there are 64 apps with more than 1,000 comments, and the top 10 apps are selected. They are:
| # | App Icon | App Name | Top1 Keyword | Search Volume | KD |
| 1 |
 |
Real Fire Truck Driving Simulator: Fire Fighting | extinguish | 28 | 18 |
| 2 |
 |
Emergency Fire Fighter Rescue Simulator | fire fighter | 25 | 9 |
| 3 |
 |
American Fire Fighter 2019: Airplane Rescue | bye bye bye bye | 16 | 27 |
| 4 |
 |
City Fire Fighter Airplane 911 Rescue Heroes | fun fire fighters racing game | ≤5 | 30 |
| 5 |
 |
Fire Truck Driving Rescue 911 Fire Engine Games | farragut | 12 | 13 |
| 6 |
 |
Fire Engine Simulator | fire truck | 36 | 24 |
| 7 |
 |
Little Fire Station | flick the little fire engine | ≤5 | 30 |
| 8 |
 |
911 Rescue Firefighter and Fire Truck Simulator 3D | firefighters simulator | 11 | 5 |
| 9 |
 |
Fire Truck Driving Simulator | firetruck | 39 | 7 |
| 10 |
 |
Essentials of Fire Fighting 7th Edition | firefires | 43 | 30 |
The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.
ASOTools Suggested Keyword
| Top 5 Keywords | Search Volume | KD | Search results | Head apps |
| sushid | 70 | 48 | 250+ | 211 |
| fire | 61 | 75 | 250+ | 104 |
| 911 | 56 | 43 | 250+ | 57 |
| september 11 | 53 | 30 | 250+ | 183 |
| duper heroes | 53 | 11 | 250+ | 119 |
In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic.
Top 10 apps related to the App Store keywords:
| # | App Icon | App Name | Top1 Keyword | Search Volume | KD |
| 1 |
 |
Sushi Bar Idle | shushiking | 36 | 13 |
| 2 |
 |
TO-FU Oh!SUSHI 2 | sushione | 26 | 30 |
| 3 |
 |
TO-FU Oh!SUSHI | sushi | 57 | 68 |
| 4 |
 |
Toca Kitchen Sushi Restaurant | toca kitchen sushi | 9 | 17 |
| 5 |
 |
TO-FU OH!Fire | to-fu fury | ≤5 | 28 |
| 6 |
 |
Sushi Rolls Recipes Free | how to make sushi | 20 | 3 |
| 7 |
 |
Sushi D | sushi'd | ≤5 | 2 |
| 8 |
 |
Japanese Recipes | tokui culinária oriental | ≤5 | 30 |
| 9 |
 |
Sushi House - cooking master | sushi house | 36 | 17 |
| 10 |
 |
Tasty Sushi Cooking Master | cùng nấu món ăn nhật bản | ≤5 | 30 |
These five keywords: “sushid”, “fire”, “911”, “september 11”, “duper heroes”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Sushi Bar Idle”, “TO-FU Oh!SUSHI 2”, “TO-FU Oh!SUSHI”, “Toca Kitchen Sushi Restaurant”, “TO-FU OH!Fire”, “Sushi Rolls Recipes Free”, “Sushi D”, “Japanese Recipes”, “Sushi House - cooking master”, “Tasty Sushi Cooking Master”, look at their optimized core words.
3.Conclusion
Now, do you know how to find the best keywords? The above is a case of my research keyword “fire fighters”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.
There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools: