"theme" App Store Keywords Research Case | ASOTools
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"theme" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “theme” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “sheim”, “mamamoo”, “clare”, “sbt”, “e fatura”, “résultats foot”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “theme” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword theme from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
thememix 56 62 249 248
themens 51 17 250+ 201
themes 45 29 250+ 192
theme park 40 28 250+ 109
wordpress themes 39 29 249 140

The search volume of the core keyword theme in Google App Store reached 51, its difficulty level reached 79, and the number of apps related to it reached 250+, among them, there are 194 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Technology Launcher Theme theme app 23 14
2
3D 2020 Theme For Android tema 32 20
3
Gold Black Business Theme mobile icon themes ≤5 6
4
Themes for MIUI - Only FREE! themes 45 29
5
GO Launcher S – 3D Theme, Wallpaper & Sticker vividness 43 9
6
Rose Gold Launcher Theme theme launcher 2020 rainbow ≤5 5
7
Black Theme Launcher black theme 15 14
8
Black&White Launcher Theme appdesigner ≤5 10
9
Water Drops Theme water software download ≤5 10
10
Cool Black Launcher Theme cool theme 12 8

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
svmsung 77 16 248 139
telegram 75 51 250+ 51
ipone x 70 12 250+ 104
fundaa 63 61 248 244
pink 62 74 250+ 92

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
TV (Samsung) Remote Control samsung tv remote 41 12
2
Remote for Samsung TV | Smart & WiFi Direct samsung smart tv remote 40 13
3
Theme for Samsung S8 Edge, Galaxy s8 launcher malfunction 29 21
4
Remote for (Samsung) samsung tv remote control sun direct ≤5 18
5
SAMSUNG Smart Washer/Dryer washer and dryer 41 16
6
Samsung Portable SSD 1.0 samsung dastur yangilash ≤5 19
7
S Launcher for Galaxy TouchWiz apk galaxy 14 22
8
TV (Samsung) Smart Remote (w touchpad & keyboard) samsung smart tv remote free 8 8
9
TV Remote Control for Samsung (IR - infrared) t.v remote control for samsung 16 8
10
Remote for Samsung TV samsung curved 18 35

These five keywords: “svmsung”, “telegram”, “ipone x”, “fundaa”, “pink”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “TV (Samsung) Remote Control”, “Remote for Samsung TV | Smart & WiFi Direct”, “Theme for Samsung S8 Edge, Galaxy s8 launcher”, “Remote for (Samsung)”, “SAMSUNG Smart Washer/Dryer”, “Samsung Portable SSD 1.0”, “S Launcher for Galaxy TouchWiz”, “TV (Samsung) Smart Remote (w touchpad & keyboard)”, “TV Remote Control for Samsung (IR - infrared)”, “Remote for Samsung TV”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “theme”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “theme