"mamamoo" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “mamamoo” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “culator”, “patria”, “swimmin”, “aluminium”, “polygons”, “téléchargement”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “mamamoo” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword mamamoo from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
mamamoo wheein 16 29 249 186
piano tiles kpop songs mamamoo ≤5 20 250+ 196
mamamoo wheein wallpaper ≤5 20 249 187
mamamoo hwasa maria song ≤5 16 250+ 158
wheein mamamoo wallpaper ≤5 15 250+ 153

The search volume of the core keyword mamamoo in Google App Store reached 51, its difficulty level reached 34, and the number of apps related to it reached 248, among them, there are 63 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Mamamoo Offline - KPop hwasa maria 28 13
2
MAMAMOO Lyrics (Offline) rbw 23 41
3
Mamamoo Music Offline мамамоо ≤5 13
4
Mamamoo wallpaper Kpop HD new mamamoo wallpaper hd ≤5 30
5
Mamamoo Hwasa wallpaper Kpop HD new hwasa 50 39
6
Mamamoo Moonbyul wallpaper Kpop HD new mamamoo wheein wallpaper ≤5 20
7
Mamamoo Solar wallpaper Kpop HD new mamamoo wheein wallpaper ≤5 20
8
Mamamoo Offline - Kpop Ringtones hwasa maria 28 13
9
Mamamoo Wallpaper - KPOP mamamoo wallpaper ≤5 30
10
MAMAMOO Photo Gallery mamamoo wheein 16 29

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
henm 83 65 249 241
nba 83 52 250+ 68
s h e i n 80 26 250+ 171
shein 78 30 250+ 168
ggamess 75 60 250+ 240

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
H&M - we love fashion hm 83 41
2
H&M One Team h u0026 m uae ≤5 30
3
adidas adidas 70 27
4
SHEIN-Fashion Shopping Online s h e i n 80 26
5
NORMAL - normale varer unormale priser normal 46 45
6
ZAFUL - My Fashion Story zafal 55 41
7
Poshmark - Buy & Sell Fashion poshmark 61 38
8
PULL&BEAR peek und cloppenburg 50 34
9
Planteles Militares Free aspirantes a planteles militares ≤5 30
10
Clothes shop - style fashion dresses, shoes, jeans clothing stores near me 46 19

These five keywords: “henm”, “nba”, “s h e i n”, “shein”, “ggamess”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “H&M - we love fashion”, “H&M One Team”, “adidas”, “SHEIN-Fashion Shopping Online”, “NORMAL - normale varer unormale priser”, “ZAFUL - My Fashion Story”, “Poshmark - Buy & Sell Fashion”, “PULL&BEAR”, “Planteles Militares Free”, “Clothes shop - style fashion dresses, shoes, jeans”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “mamamoo”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “mamamoo