"the cold war" App Store Keywords Research Case | ASOTools
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"the cold war" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “the cold war” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “edmod”, “video downloader free”, “san andreas gta”, “khan ac”, “ticks”, “ecac”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “the cold war” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword the cold war from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
fz9 timeshift - legacy of the cold war offline 2 ≤5 28 250+ 244
fz9 timeshift - legacy of the cold war 2 ≤5 25 250+ 238
fz9 timeshift - legacy of the cold war offline ≤5 30 250+ 232
the cold war games ≤5 30 250+ 174
guess the cold war aircraft ≤5 30 250+ 111

The search volume of the core keyword the cold war in Google App Store reached 53, its difficulty level reached 26, and the number of apps related to it reached 250+, among them, there are 166 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
History of the Cold War soundcollage kalter krieg ≤5 30
2
FZ9: Timeshift - Legacy of The Cold War timeshift 14 31
3
Cold War Dare cold war walk in berlin ≤5 30
4
Call of Sniper Cold War: Special Ops Cover Strike arctic sniper team - combat demolition strike unit ≤5 30
5
The cold war cold war walk in berlin ≤5 30
6
Cold War History coldwar 53 32
7
Cold War History cold war lite: history challenge ≤5 30
8
Cold War Quiz cold war quiz ≤5 30
9
World Conqueror 2 world conqueror 2 ≤5 19
10
Cold War Nuclear Strike VR cold war nuclear strike vr ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
amoning us 87 30 250+ 222
call of duty 69 19 249 116
the walkers dead 63 33 249 141
the waliking dead 63 28 250+ 145
call-of-duty 63 17 249 122

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Guide For Among Us : Learn How to Play Among Us among as 29 47
2
Odysseus Kosmos: Adventure Game odysseus 48 48
3
Among Us among us 87 77
4
Ostrich Among Us ostrich among us ≤5 25
5
GM Online : Murder Among Us, Hide & Seek, Fall Run killing games online ≤5 18
6
Injustice 2 supermen 60 30
7
Injustice: Gods Among Us inmortals 46 44
8
I Am Innocent innocents 46 32
9
Guide For Among Us bogans ≤5 30
10
The Wolf Among Us the wolf among us 32 32

These five keywords: “amoning us”, “call of duty”, “the walkers dead”, “the waliking dead”, “call-of-duty”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Guide For Among Us : Learn How to Play Among Us”, “Odysseus Kosmos: Adventure Game”, “Among Us”, “Ostrich Among Us”, “GM Online : Murder Among Us, Hide & Seek, Fall Run”, “Injustice 2”, “Injustice: Gods Among Us”, “I Am Innocent”, “Guide For Among Us”, “The Wolf Among Us”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “the cold war”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “the cold war