"tfcu" App Store Keywords Research Case | ASOTools
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"tfcu" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “tfcu” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “parallax”, “bodybuild”, “hllo”, “harley davidson”, “mensagens”, “hair style”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “tfcu” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword tfcu from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
etfcu 16 12 250+ 95
tfcu mobile 12 4 249 62
atfcu 10 1 250+ 34
etfcu mobile 9 35 249 242
tfcu home branch 7 3 250+ 74

The search volume of the core keyword tfcu in Google App Store reached 35, its difficulty level reached 6, and the number of apps related to it reached 249, among them, there are 49 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
TFCU Mobile 1.1 tfcu mobile 12 4
2
Tinker Federal Credit Union tinker federal credit union 33 45
3
Teachers Federal Credit Union teachers federal credit union 31 1
4
Tucson FCU tucson federal credit union 21 39
5
TFCU golden triangle federal credit union ≤5 30
6
The Family Credit Union Mobile friends and family credit union 6 30
7
Taunton Federal Credit Union taunton 20 42
8
TFCU Credit Card tfcu credit card ≤5 30
9
Tropical Financial CU tropical financial credit union 18 40
10
TFCU VideoConnect tucson federal credit union 21 39

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
appale 82 16 250+ 90
chrime 75 51 249 209
chirme 75 48 248 206
ole navy 72 27 250+ 164
americans eagle 66 24 250+ 146

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Apple Music apple 82 68
2
Apple Federal Credit Union apple federal credit union 28 2
3
iLauncher Phone 11 Max Pro OS 13 Black Theme iphone pro max 45 8
4
Sync for iCloud icliud 75 39
5
Apple Bank Mobile Banking apple bank 25 9
6
AirPlayMirror airplaymirror ≤5 30
7
Apple Knight: Action Platformer plataformas 43 33
8
Apple TV apple tv 65 28
9
Move to iOS ios 55 61
10
Apple Shooter 2019 archery apple shooting games ≤5 8

These five keywords: “appale”, “chrime”, “chirme”, “ole navy”, “americans eagle”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Apple Music”, “Apple Federal Credit Union”, “iLauncher Phone 11 Max Pro OS 13 Black Theme”, “Sync for iCloud”, “Apple Bank Mobile Banking”, “AirPlayMirror”, “Apple Knight: Action Platformer”, “Apple TV”, “Move to iOS”, “Apple Shooter 2019”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “tfcu”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “tfcu