"hair style" App Store Keywords Research Case | ASOTools
1.Preparing Research App Store Keywords
When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “hair style” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “revolut”, “united airlines”, “juegos gratuitos”, “7 eleven”, “hot topic”, “win 7”.
If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization. For instance:
Question Keywords |
User Keywords |
The action Keywords |
Function Keywords |
The location Keywords |
Question keywords describe why users search for applications. | User Keywords represent the role your target audience plays when using the application. | The action keyword specifies how to handle your application and use it. |
Function keywords are basic functions of an application. | The location keyword describes where people use your application. |
Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.
2.Research Keyword “hair style” with Google Play Data
Extended Long tail words
Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword hair style from the ASOTools, as follows:
Top 5 Keywords | Search Volume | KD | Search results | Head apps |
hair styler | 61 | 11 | 250+ | 104 |
short hair styles | 58 | 2 | 250+ | 44 |
hair styles men | 56 | 2 | 250+ | 43 |
hair styles | 47 | 8 | 250+ | 68 |
longhair style | 45 | 7 | 250+ | 71 |
The search volume of the core keyword hair style in Google App Store reached 50, its difficulty level reached 23, and the number of apps related to it reached 250+, among them, there are 101 apps with more than 1,000 comments, and the top 10 apps are selected. They are:
# | App Icon | App Name | Top1 Keyword | Search Volume | KD |
1 | Hair Style For Men | hairstyle men | 39 | 2 | |
2 |
|
Hairstyle Changer 2020 - HairStyle & HairColor Pro | hairstyle | 52 | 62 |
3 |
|
Hair salon games : Hair styles and Hairdresser | hair cuts | 55 | 9 |
4 |
|
Best Hairstyles | hairstyles | 51 | 42 |
5 |
|
Toca Hair Salon 4 | hair salon | 57 | 54 |
6 |
|
Hairstyle Try On - Hair Styles and Haircuts | haircuts style | 39 | 5 |
7 |
|
Women Hair Style Photo Editor | hair styler app | 19 | 4 |
8 |
|
Boy Hair Style | boy hair changer for boys | ≤5 | 30 |
9 |
|
Selfie Hair Style | chụp hình ghép tóc | ≤5 | 7 |
10 |
|
Hairstyles step by step for girls | hàir style | 61 | 7 |
The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.
ASOTools Suggested Keyword
Top 5 Keywords | Search Volume | KD | Search results | Head apps |
spa | 63 | 72 | 249 | 57 |
hair styler | 61 | 11 | 250+ | 104 |
hàir style | 61 | 7 | 250+ | 100 |
barber shops near me | 60 | 4 | 250+ | 35 |
short hairstyles | 58 | 4 | 250+ | 42 |
In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic.
Top 10 apps related to the App Store keywords:
# | App Icon | App Name | Top1 Keyword | Search Volume | KD |
1 |
|
Spa Day Makeup Artist: Salon Games | spas | 40 | 9 |
2 |
|
Beauty Hair Salon: Fashion SPA | beauty salon | 36 | 35 |
3 |
|
Princess Multiple Prom Spa Salon And Makeover | nerdy farm girl makeover & spa | ≤5 | 30 |
4 |
|
My Spa Resort: Grow, Build & Beautify | my spa resort | 8 | 24 |
5 |
|
Sally's Spa | sally's spa | 15 | 23 |
6 |
|
Princess Full Body Spa Salon | back spa | 29 | 17 |
7 |
|
Spa Day with Daddy - Makeover Adventure for Girls | girl makeover for dad | ≤5 | 30 |
8 |
|
Spa and wax Unisex Beauty Salon | unisex | 36 | 50 |
9 |
|
Sally's Spa Lite | sally's food lite | ≤5 | 30 |
10 |
|
Princess full body spa salon games girl hairstyles | help pregnant massage:makeover spa games for girls | ≤5 | 30 |
These five keywords: “spa”, “hair styler”, “hàir style”, “barber shops near me”, “short hairstyles”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Spa Day Makeup Artist: Salon Games”, “Beauty Hair Salon: Fashion SPA”, “Princess Multiple Prom Spa Salon And Makeover”, “My Spa Resort: Grow, Build & Beautify”, “Sally's Spa”, “Princess Full Body Spa Salon”, “Spa Day with Daddy - Makeover Adventure for Girls”, “Spa and wax Unisex Beauty Salon”, “Sally's Spa Lite”, “Princess full body spa salon games girl hairstyles”, look at their optimized core words.
3.Conclusion
Now, do you know how to find the best keywords? The above is a case of my research keyword “hair style”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.
There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools: