"tamagotchi" App Store Keywords Research Case | ASOTools
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"tamagotchi" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “tamagotchi” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “ashe”, “pasatiempos”, “fred meyer”, “day”, “syndication”, “sky”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “tamagotchi” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword tamagotchi from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
tamagotchis 50 33 250+ 200
tamagotchi on 27 28 250+ 199
tamagotchi pets 14 19 250+ 171
tamagotchi pet 14 18 250+ 173
my tamagotchi forever 12 26 250+ 213

The search volume of the core keyword tamagotchi in Google App Store reached 48, its difficulty level reached 34, and the number of apps related to it reached 250+, among them, there are 196 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
My Tamagotchi Forever tomagachi 50 36
2
Tamagotchi ON tamagotchi on 27 28
3
DiNostalgia Widget dinky dino ≤5 21
4
Flowergotchi Flower Girls Virtual Plant Care Anime flower girls 26 19
5
Cute Pet Pululu - Tamagotchi & Virtual Pet Game super cute pet touch超可爱宠物摸 ≤5 30
6
TamaDroid tamagotchi 4u app ≤5 30
7
AndroGotchi tamagotchi nano baby ≤5 17
8
Dogotchi: Virtual Pet nano pet ≤5 13
9
RetroMon - Virtual Pet Monster scannerz ≤5 21
10
My Cat - Virtual Pet | Tamagotchi kitten simulator my cat 30 27

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
khooth 82 31 249 186
leura mer 77 61 250+ 238
smart pet 68 16 250+ 94
booboo 66 42 249 201
pack man 66 36 250+ 177

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Kahoot! tahoot 82 46
2
QuizUp quiz 56 86
3
Kahot Guide for Teachers and Student kohoot 82 44
4
Chichens chichens 17 29
5
Burger Shop bager shop ≤5 9
6
Klassroom klass 29 28
7
Quizizz: Play to learn quizzziz 70 43
8
Lightbot : Code Hour lightb 32 25
9
Mathletics Students mathles 56 49
10
KleptoCats Cartoon Network lumpy space princess 36 49

These five keywords: “khooth”, “leura mer”, “smart pet”, “booboo”, “pack man”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Kahoot!”, “QuizUp”, “Kahot Guide for Teachers and Student”, “Chichens”, “Burger Shop”, “Klassroom”, “Quizizz: Play to learn”, “Lightbot : Code Hour”, “Mathletics Students”, “KleptoCats Cartoon Network”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “tamagotchi”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “tamagotchi