"sky" App Store Keywords Research Case | ASOTools

"sky" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “sky” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “jewellery”, “callof duty”, “download whatsapp app”, “yin yang”, “gazzetta”, “music youtube”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “sky” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword sky from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
sky skanner 73 27 250+ 138
skynews 73 23 250+ 200
skyscannet 73 22 250+ 129
skype 71 27 249 139
skyspo 70 24 250+ 152

The search volume of the core keyword sky in Google App Store reached 63, its difficulty level reached 78, and the number of apps related to it reached 250+, among them, there are 107 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Sky: Children of the Light sky children of the light 39 35
2
SkyView® Lite constellation 45 29
3
Sky Map star map 41 13
4
App SKY vetv 31 37
5
Star Walk 2 Free - Sky Map, Stars & Constellations star 63 90
6
[BETA] Sky: Children of the Light beta sky - filhos da luz (acesso antecipado) ≤5 27
7
Sky Glider 3D gliding 43 22
8
Star Tracker - Mobile Sky Map & Stargazing guide star gazer 49 17
9
Sky Roller patines 43 30
10
Sky Studio sky children of light music ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
up 73 94 250+ 160
sky skanner 73 27 250+ 138
skynews 73 23 250+ 200
skyspo 70 24 250+ 152
skysports 70 23 250+ 159

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Rise Up rise 46 61
2
UP Faith & Family up faith and family 21 21
3
Uplive - Live Video Streaming App apply 33 51
4
UP! - Depression, Bipolar & Borderline Management bipolar ball ≤5 26
5
Up — Upgrade your banking up card ≤5 17
6
UP® – Smart Coach for Health jawbone 28 23
7
Light-It Up chrissie hynde 36 52
8
Rise Up – Keep Protecting Your Balloon rise up 44 53
9
Fly UP balloons fly up ≤5 7
10
Disney+ disney plost 73 30

These five keywords: “up”, “sky skanner”, “skynews”, “skyspo”, “skysports”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Rise Up”, “UP Faith & Family”, “Uplive - Live Video Streaming App”, “UP! - Depression, Bipolar & Borderline Management”, “Up — Upgrade your banking”, “UP® – Smart Coach for Health”, “Light-It Up”, “Rise Up – Keep Protecting Your Balloon”, “Fly UP”, “Disney+”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “sky”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “sky