"synonyms" App Store Keywords Research Case | ASOTools
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"synonyms" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “synonyms” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “free cell”, “bichon frise”, “contacts”, “splice”, “solitaire ;)”, “orsay”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “synonyms” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword synonyms from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
synonyms and antonyms 28 5 250+ 65
synonyms words 22 4 249 60
synonyms & antonyms 22 3 250+ 64
antonyms and synonyms 22 3 250+ 56
synonyms game 21 10 250+ 106

The search volume of the core keyword synonyms in Google App Store reached 50, its difficulty level reached 36, and the number of apps related to it reached 250+, among them, there are 47 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Dictionary Synonyms and Antonyms synonymous 63 8
2
Synonym Antonym Learner : Vocabulary Builder antonym 50 25
3
Synonyms Antonyms Dictionary antonyms dictionary 18 4
4
Synonyms Antonyms quick synonyms ≤5 30
5
Synonym svenska synonym ≤5 9
6
English Synonyms Dictionary Free english synonyms dictionary free with sound ≤5 3
7
Synonyms synonymy lite ≤5 6
8
Reverso Synonyms Dictionary synonymo 21 12
9
Synonyms - Game synonyms game 21 10
10
Synonyms and Antonyms - Word game with friends synonym match 18 8

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
diction 75 60 249 173
dicsonaray 75 41 250+ 223
dictoinary 75 20 250+ 168
diksheneri 75 20 250+ 153
dicsheneri 75 20 250+ 143

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Diction Masters emasters app ≤5 30
2
Diction Exercises enunciation 33 21
3
Dictionary - Merriam-Webster dicsonaray 75 41
4
Diction Exercises артикуляция 11 21
5
Oxford Dictionary of English : Free dictoinary 75 20
6
Diction Live 애니 41 32
7
English Tongue Twisters with pronunciation.Diction all new tongue twisters ≤5 30
8
DictionBuddy: an easy way to sing in all languages enunciation 33 21
9
English Dictionary - Offline english dictionaries 46 13
10
ELSA Speak - Learn English Pronunciation elsa 50 23

These five keywords: “diction”, “dicsonaray”, “dictoinary”, “diksheneri”, “dicsheneri”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Diction Masters”, “Diction Exercises”, “Dictionary - Merriam-Webster”, “Diction Exercises”, “Oxford Dictionary of English : Free”, “Diction Live”, “English Tongue Twisters with pronunciation.Diction”, “DictionBuddy: an easy way to sing in all languages”, “English Dictionary - Offline”, “ELSA Speak - Learn English Pronunciation”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “synonyms”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “synonyms