"contacts" App Store Keywords Research Case | ASOTools
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"contacts" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “contacts” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “hair style”, “netflix com”, “michels”, “papa murphy's”, “notion”, “linkin”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “contacts” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword contacts from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
google contacts 54 14 249 117
1-800 contacts 43 47 249 220
contacts + groups 39 12 250+ 114
contacts gmail 33 13 248 126
gmail contacts 31 22 248 176

The search volume of the core keyword contacts in Google App Store reached 57, its difficulty level reached 70, and the number of apps related to it reached 250+, among them, there are 105 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Contacts контактов 58 24
2
Simple Contacts - Address book, groups, numbers telefonski imenik 43 26
3
Contacts+ telefonen 53 44
4
Contacts cantata 16 34
5
Contacts a2z contacts ≤5 9
6
Contacts trusted contacts 14 20
7
Contacts radera kontakter ≤5 8
8
MCBackup - My Contacts Backup contacts backup 27 17
9
Smart Contacts telefonny zoznam 24 23
10
Contacts - Dialer Keypad mi contacts and dialer app ≤5 5

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
whusaap 90 41 250+ 221
xatsap 90 30 249 237
google drove 85 32 249 166
messenger 83 86 250+ 119
marcar 82 40 250+ 202

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Coloring Book - Kids Paint colouring book kids 24 11
2
CR Emotes - Stickers for WhatsApp clash royale stickers ≤5 15
3
SKEDit Scheduling App: Schedule WhatsApp SMS Calls whatsapp message scheduler 16 8
4
Sticker maker sticker maker 48 58
5
Whats Web Scan whatsapp web scan 45 12
6
Funny Memes Stickers For WhatsApp - WAStickerApps funny stickers 25 15
7
WAStickerapps Funny Comedy Stickers free fun stickers ≤5 30
8
Mirror: emoji meme maker, Xmas face avatar sticker miorro 60 30
9
Hindi Stickers for WhatsApp - WAStickerApps स्टिकर एप hindi ≤5 4
10
Anime Stickers – WAStickerApps for WhatsApp my hero academia stickers 16 4

These five keywords: “whusaap”, “xatsap”, “google drove”, “messenger”, “marcar”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Coloring Book - Kids Paint”, “CR Emotes - Stickers for WhatsApp”, “SKEDit Scheduling App: Schedule WhatsApp SMS Calls”, “Sticker maker”, “Whats Web Scan”, “Funny Memes Stickers For WhatsApp - WAStickerApps”, “WAStickerapps Funny Comedy Stickers”, “Mirror: emoji meme maker, Xmas face avatar sticker”, “Hindi Stickers for WhatsApp - WAStickerApps”, “Anime Stickers – WAStickerApps for WhatsApp”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “contacts”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “contacts