"swaps" App Store Keywords Research Case | ASOTools
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"swaps" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “swaps” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “eshop”, “university of texas”, “lambada”, “netflix”, “word unscramble”, “zeko”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “swaps” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword swaps from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
face swaps 21 7 250+ 82
swapshare ≤5 30 250+ 242
swamp swaps ≤5 30 250+ 237
swapsies sports ≤5 30 250+ 235
kitchen swaps lite ≤5 30 250+ 228

The search volume of the core keyword swaps in Google App Store reached 43, its difficulty level reached 6, and the number of apps related to it reached 250+, among them, there are 51 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Swapps! All Apps, Everywhere swapps ≤5 20
2
Swap.com Thrift Store: Clearance on Used Apparel thrift store 53 22
3
Swop.it – Local Swap Deals bartering 23 14
4
SWAP swap app ≤5 6
5
Face Swap - Photo Face Swap faceswapper 33 22
6
Face Swap Booth - Face Changer the swap 29 11
7
Shyft - Shift Swap, Schedule, Team Messaging shyft 23 30
8
App Swap Drawer - T9 Search editable drawer ≤5 21
9
Swap: mejor que tu banco swap share ≤5 8
10
Blossm - Plant Swap blossom plant swap ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
craig 80 38 250+ 109
gface 80 34 249 177
craiglist 80 30 249 169
criags list 80 27 250+ 164
creigs list 80 23 249 155

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
craigslist craiglist 80 30
2
Craig Activity Tracker craig tracker ≤5 30
3
CPlus for Craigslist - second hand marketplace craigslist personals 29 19
4
CRAIG LAND & AIR DRONE craig land & air drone ≤5 30
5
Craig BT Tracker craig bt tracker ≤5 30
6
CRAIG AERIAL DRONE craig drone ≤5 12
7
Postings postings 60 26
8
Jenny Craig jenny craig 34 52
9
Kartun Wallpapers:craig of the creek Wallpaper duelos cañeros del mundo de craig ≤5 26
10
David Craig music 2020 zoltan pap-david ≤5 30

These five keywords: “craig”, “gface”, “craiglist”, “criags list”, “creigs list”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “craigslist”, “Craig Activity Tracker”, “CPlus for Craigslist - second hand marketplace”, “CRAIG LAND & AIR DRONE”, “Craig BT Tracker”, “CRAIG AERIAL DRONE”, “Postings”, “Jenny Craig”, “Kartun Wallpapers:craig of the creek Wallpaper”, “David Craig music 2020”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “swaps”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “swaps