"word unscramble" App Store Keywords Research Case | ASOTools
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"word unscramble" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “word unscramble” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “rarest”, “rock-paper-scissors”, “meteorologia”, “citroen”, “fit girls”, “h e l i o s”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “word unscramble” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword word unscramble from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
word unscrambler 49 14 250+ 90
word unscrambler free 14 8 250+ 83
word unscrambler app offline ≤5 30 250+ 99
multilingual word unscrambler ≤5 30 249 87
word cookies connect : search the unscramble vowel ≤5 30 249 80

The search volume of the core keyword word unscramble in Google App Store reached 40, its difficulty level reached 14, and the number of apps related to it reached 250+, among them, there are 104 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Word Unscramble unscramble anagram games ≤5 30
2
WordFinder: Unscramble words - solve anagrams unscramble words 50 18
3
Unscramble Letters unscramble 45 33
4
Unscrambler word unscrambler 49 14
5
Words Unscramble - find & arrange words arrange words 14 12
6
Word Finder making words with letters 33 15
7
Word Search: Unscramble words море слова 11 18
8
Unscramble Words unscramble the words game ≤5 30
9
Unscramble and build words build words ≤5 15
10
Word Unscrambler unscrambler-word ≤5 9

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
word 68 99 250+ 185
word s 66 66 250+ 226
is 63 73 249 235
piture 63 48 250+ 213
wordsfinder 61 58 249 237

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Microsoft Word: Write, Edit & Share Docs on the Go microsoft word 59 26
2
Word Office - Docx, Excel, Slide, Office Document 2016 word 29 13
3
Microsoft Office: Word, Excel, PowerPoint & More office.365 83 30
4
Wordscapes word s 66 66
5
Word Office - Word Docx, Word Viewer for Android app world android ≤5 20
6
Google Docs google focs 83 45
7
Docx Reader - Word, Document, Office Reader - 2020 docx 36 26
8
Word Cookies!® cheryl s cookies 34 46
9
Word Crush word crush 27 22
10
WPS Office - Free Office Suite for Word,PDF,Excel wps 47 52

These five keywords: “word”, “word s”, “is”, “piture”, “wordsfinder”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Microsoft Word: Write, Edit & Share Docs on the Go”, “Word Office - Docx, Excel, Slide, Office Document”, “Microsoft Office: Word, Excel, PowerPoint & More”, “Wordscapes”, “Word Office - Word Docx, Word Viewer for Android”, “Google Docs”, “Docx Reader - Word, Document, Office Reader - 2020”, “Word Cookies!®”, “Word Crush”, “WPS Office - Free Office Suite for Word,PDF,Excel”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “word unscramble”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “word unscramble