"superstar" App Store Keywords Research Case | ASOTools
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"superstar" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “superstar” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “ant1”, “nepali songs”, “tweaking”, “111%”, “mentor”, “optician”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “superstar” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword superstar from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
superstars 35 26 250+ 101
superstar bts 28 29 250+ 186
superstarbts 21 36 250+ 227
superstar brs 21 25 250+ 188
superstart bts 21 20 250+ 160

The search volume of the core keyword superstar in Google App Store reached 44, its difficulty level reached 56, and the number of apps related to it reached 250+, among them, there are 110 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
SuperStar JYPNATION super star 45 34
2
SuperStar SMTOWN sm 53 53
3
SuperStar PLEDIS pledis 16 28
4
SuperStar YG yg 36 38
5
SuperStar STARSHIP jeong sewoon 18 43
6
SuperStar GFRIEND gfriend 48 60
7
SuperStar WOOLLIM 슈퍼스타울림 ≤5 26
8
SuperStar FNC fnc 33 41
9
Fashion Superstar Dress Up superstars 35 26
10
Superstar Life superstar life 10 25

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
espoty fay 82 60 249 230
spotify 82 45 249 89
spodifi 82 43 250+ 187
espotifiy 82 41 250+ 196
espotifi 82 37 250+ 155

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Amazon Music: Stream and Discover Songs & Podcasts amazon music 63 31
2
Minecraft minecraft 80 95
3
Avast Cleanup & Boost, Phone Cleaner, Optimizer cleanup 32 35
4
ORG 2021 orgon 58 50
5
Coin Master coin master 59 22
6
Messenger – Text and Video Chat for Free messenger 83 86
7
Music Player latest music player ≤5 18
8
VLC for Android players 61 54
9
Spotify: Listen to new music, podcasts, and songs spotify 82 45
10
Jetpack Joyride jet pack 50 14

These five keywords: “espoty fay”, “spotify”, “spodifi”, “espotifiy”, “espotifi”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Amazon Music: Stream and Discover Songs & Podcasts”, “Minecraft”, “Avast Cleanup & Boost, Phone Cleaner, Optimizer”, “ORG 2021”, “Coin Master”, “Messenger – Text and Video Chat for Free”, “Music Player”, “VLC for Android”, “Spotify: Listen to new music, podcasts, and songs”, “Jetpack Joyride”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “superstar”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “superstar