"sports bets" App Store Keywords Research Case | ASOTools
×

"sports bets" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “sports bets” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “osmose”, “wars”, “dragon”, “gray wallpaper”, “espejos”, “pizza”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “sports bets” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword sports bets from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
free bets sports betting app ≤5 2 250+ 73
hollywood sports bets app south africa ≤5 11 250+ 125
sports bets app south africa ≤5 30 250+ 97
esports bets ≤5 30 250+ 87
fox sports bets ≤5 30 250+ 87

The search volume of the core keyword sports bets in Google App Store reached 40, its difficulty level reached 3, and the number of apps related to it reached 250+, among them, there are 66 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Sports Betting Game - BETUP betplay 68 33
2
betstamp - Sports Betting Hub sports gambling 17 2
3
BettingPros: Sports Betting Advice & Odds sports handicapping ≤5 2
4
Sports Betting™ the Sportsbook Freeplay App sporting betting 58 30
5
FanDuel - Daily Fantasy Sports: Fantasy leagues fanduel 57 41
6
ATS - Sports Betting Odds, Bet Tracking, Stats nba odds 43 6
7
Sports Betting Tips & Sports Picks by KingPin.pro sports bettors 61 4
8
DraftKings - Daily Fantasy Football for Cash draft kingd 53 31
9
Onside Sports: Scores, Live Odds & Bet Tracking oddset 41 10
10
BetMines Free Football Betting Tips & Predictions aposta esportiva 41 9

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
yahoos 93 26 250+ 129
live scorz 88 12 250+ 85
bet 365 85 14 250+ 104
mlb scores 75 9 250+ 58
hollywoodbets 73 38 250+ 193

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Yahoo: News, Sports, Finance & Celebrity Videos yahoo video 29 33
2
Yahoo Sports: Stream live NFL games & get scores sports 67 75
3
Yahoo Mail – Organized Email yaho 93 55
4
Yahoo Fantasy Sports: Football, Basketball & More yahoo fanasty football 67 25
5
Yahoo Finance: Real-Time Stocks & Investing News yahoo finace 73 18
6
Yahoo Search yahoo search 46 25
7
Yahoo - News, Mail, Sports my yahoo 34 26
8
Yahoo Mail Go - Organized Email yahoo for ipad ≤5 20
9
Yahoo OneSearch onesearch 20 30
10
NFL nfl 79 42

These five keywords: “yahoos”, “live scorz”, “bet 365”, “mlb scores”, “hollywoodbets”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Yahoo: News, Sports, Finance & Celebrity Videos”, “Yahoo Sports: Stream live NFL games & get scores”, “Yahoo Mail – Organized Email”, “Yahoo Fantasy Sports: Football, Basketball & More”, “Yahoo Finance: Real-Time Stocks & Investing News”, “Yahoo Search”, “Yahoo - News, Mail, Sports”, “Yahoo Mail Go - Organized Email”, “Yahoo OneSearch”, “NFL”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “sports bets”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “sports bets