"spirit" App Store Keywords Research Case | ASOTools
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"spirit" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “spirit” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “argentino”, “nord vpn”, “ookla”, “tv's”, “face smile”, “scores”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “spirit” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword spirit from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
spirits airline 60 32 250+ 173
spirit airways 60 29 250+ 199
spirit airline 58 35 250+ 168
espirito santo 56 12 250+ 60
spirited away 53 24 249 158

The search volume of the core keyword spirit in Google App Store reached 54, its difficulty level reached 63, and the number of apps related to it reached 250+, among them, there are 55 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Spirit Airlines spirits airline 60 32
2
Spirit Ride horse spirit 18 8
3
spirit runner movie sprit ≤5 17
4
Spirit Ride Surfers spirit free riding 29 22
5
Ghost Voice Box (Spirit Voice Box) Simulation 13 ghosts 36 30
6
Spirit Adventure cimarron games ≤5 24
7
Spirit Board Simulator wija 43 18
8
Spirit Sprint spirits of the north 21 14
9
DreamWorks Spirit Riding Free Stickers spirit stallion 9 31
10
Ghostcom™ Radar - Spirit Detector Simulator ghostcom radar spirit detector ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
smerican airlines 68 22 249 173
americans airline 68 20 249 139
american airlines 67 22 249 129
southwest airlines 65 25 249 130
american eagle 64 23 250+ 135

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
American Airlines americans airline 68 20
2
Southwest Airlines southwestern airlines 66 27
3
Wificoin - GoGo Inflight Wifi. Airlines WiFi App inflight 11 18
4
United Airlines united 56 68
5
American Airlines Credit Union credit union 47 56
6
American Airlines Center american airlines center ≤5 29
7
Alaska Airlines - Travel alaska airlines 55 22
8
Hawaiian Airlines hawaiian 43 22
9
Allegiant alligent air 58 52
10
Spirit Airlines spirits airline 60 32

These five keywords: “smerican airlines”, “americans airline”, “american airlines”, “southwest airlines”, “american eagle”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “American Airlines”, “Southwest Airlines”, “Wificoin - GoGo Inflight Wifi. Airlines WiFi App”, “United Airlines”, “American Airlines Credit Union”, “American Airlines Center”, “Alaska Airlines - Travel”, “Hawaiian Airlines”, “Allegiant”, “Spirit Airlines”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “spirit”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “spirit