"africa" App Store Keywords Research Case | ASOTools
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"africa" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “africa” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “power point”, “centauro”, “app locker app”, “zebras”, “free girls games”, “lfc”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “africa” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword africa from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
africans 56 1 250+ 23
the south african news 41 30 250+ 160
south africa newspaper 41 30 250+ 111
african 40 48 250+ 29
news24 south africa 38 11 250+ 141

The search volume of the core keyword africa in Google App Store reached 42, its difficulty level reached 59, and the number of apps related to it reached 250+, among them, there are 30 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Demand Africa - African Movies & TV africa live tv ≤5 30
2
Africanews - Daily & Breaking News in Africa african news 26 10
3
Countries of Africa Quiz - Maps, Capitals, Flags countries of africa 29 4
4
Africa News - Breaking News in Africa allafrica news app ≤5 30
5
History of Africa kunta kinte 36 23
6
Africa News | Africa Magazine allafrica 11 7
7
Africa Games for Kids - Animals Puzzles african games for kids ≤5 5
8
Africa Prime demand africa ≤5 4
9
PetWorld: WildLife Africa the wild animal sanctuary ≤5 5
10
Map of Africa Free africa map 33 12

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
palyboy 61 31 250+ 178
platboy 61 21 250+ 144
africans 56 1 250+ 23
ladies 53 32 250+ 39
playboy 53 24 250+ 137

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Call me a Legend - Game of Battle & Love platboy 61 21
2
Playboy Classic paly boy 61 27
3
Playboy Russia penthouse magazine 24 15
4
Find Me A Freak Free Online Dating App for singles blowjobs 63 25
5
Playboy Africa nude magazines 18 8
6
Vivi Castrillon biviana marcela castrillon giraldo ≤5 30
7
Playboy Ukraine playboy classic ≤5 11
8
One Night Speed Dating App????Hook Up Single Friends speed dating 26 18
9
Sandra Dewi Official App alexis texas 58 46
10
Gioshoes playboy thailand 24 14

These five keywords: “palyboy”, “platboy”, “africans”, “ladies”, “playboy”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Call me a Legend - Game of Battle & Love”, “Playboy Classic”, “Playboy Russia”, “Find Me A Freak Free Online Dating App for singles”, “Playboy Africa”, “Vivi Castrillon”, “Playboy Ukraine”, “One Night Speed Dating App????Hook Up Single Friends”, “Sandra Dewi Official App”, “Gioshoes”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “africa”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “africa