"sound machine" App Store Keywords Research Case | ASOTools
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"sound machine" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “sound machine” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “diagramas”, “development”, “tiktok video downloader”, “linktree”, “joule”, “google chromecast”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “sound machine” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword sound machine from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
sound machines 26 10 250+ 102
baby sound machine 20 6 250+ 69
sound machine free 13 9 250+ 100
sleep sound machine 9 9 250+ 109
free sound machine 8 9 250+ 117

The search volume of the core keyword sound machine in Google App Store reached 36, its difficulty level reached 18, and the number of apps related to it reached 250+, among them, there are 122 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
White Noise Baby Sleep Sounds guva 39 15
2
Sound Machine: Sleep & Relax sleep machine 18 11
3
Sleep Sounds - Relax & Sleep, Relaxing sounds imsomniac 56 60
4
White Noise Generator whote noise 46 8
5
White Noise Lite white noise 52 59
6
Sleep Sounds sleepsounds 29 6
7
Relax Melodies: Sleep Sounds, Meditation & Stories melodic 50 11
8
White Noise Sleep Sounds: rain, nature, and more sleep pillow 27 18
9
Rain Sounds - Sleep & Relax rain sounds 41 32
10
Bedtime Fan Noise - White Noise Fan Sleep Sounds fan 50 67

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
trum 80 61 250+ 154
beby shart 68 30 250+ 136
white 65 72 250+ 58
whitel 65 50 250+ 212
drty 63 59 250+ 242

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Official Trump 2020 App donalt trump 75 30
2
Tumblr tumblr 68 48
3
Drum Pad Machine - Beat Maker & Music Maker launching pad 51 17
4
President Trump Free Slot Machines with Bonus Game trump games 8 5
5
Trump's Empire: idle game trumps 50 3
6
REAL DRUM: Electronic Drum Set drums 47 34
7
Trump Wall the trump wall 29 29
8
Trump on Top trump up ≤5 30
9
Donald Trump Soundboard donald trumpit 75 11
10
Donut Trumpet Tycoon - Real Estate Investing Game donald trumpet 47 4

These five keywords: “trum”, “beby shart”, “white”, “whitel”, “drty”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Official Trump 2020 App”, “Tumblr”, “Drum Pad Machine - Beat Maker & Music Maker”, “President Trump Free Slot Machines with Bonus Game”, “Trump's Empire: idle game”, “REAL DRUM: Electronic Drum Set”, “Trump Wall”, “Trump on Top”, “Donald Trump Soundboard”, “Donut Trumpet Tycoon - Real Estate Investing Game”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “sound machine”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “sound machine