"小红书" App Store Keywords Research Case | ASOTools
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"小红书" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “小红书” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “holo”, “hashtag”, “blackpink”, “kids clothes”, “pokemon anime”, “jaden smith”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “小红书” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword 小红书 from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
小红书 – 标记我的生活 7 30 1 1
小红书app ≤5 30 1 1
小红书 – 找到你想要的生活 ≤5 30 0 0
小红书 小红书 ≤5 30 23 3
小红书app标记我的生活 ≤5 30 21 13

The search volume of the core keyword 小红书 in Google App Store reached 38, its difficulty level reached 1, and the number of apps related to it reached 28, among them, there are 3 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
小红书-找到你想要的生活 redbook 30 38
2
小红书无水印下载器-免费&快速下载和转发照片和视频 快手青春记 ≤5 24
3
For Red Video&Photo Downloader&Forwarder-Fast&Free xiaohongshu 22 32
4
PopDaily 波波黛莉的異想世界 小红书 xiaohongshu ≤5 30
5
红薯去水印 水印宝-视频水印编辑工具 ≤5 5
6
QuickFox-永久免费的海外华人回国加速器,翻墙vpn访问大陆网络,解锁网易云音乐,爱奇艺等限制 小辣椒 10 22
7
🔠Cool Fonts Keyboard for Instagram 花样文字 ≤5 30
8
OSCART-北美精品会员制购物平台 oscart 14 37
9
毛主席语录(中英对照) quotations from chairman mao ≤5 12
10
觅蜂海淘????- 日本进口商品购物平台 比代购还便宜 当当网 21 25

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
universes 48 10 250+ 66
staycation 46 30 250+ 196
douyin 41 24 250+ 153
dcard 39 46 250+ 231
planètes 38 11 250+ 104

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Tap Galaxy-Build your space world world galaxy 19 17
2
myDream Universe - Freely build your dream planet myuniverse 19 34
3
Universe cosmos creator - ar universes ≤5 30
4
Steven Universes coloringbook new 2020 steven 36 33
5
BoxOffice by Universe universe 43 57
6
Universe in a Nutshell kurzgesagt 34 38
7
Solar Walk Free - Explore the Universe and Planets the universe 33 20
8
My Pocket UNIVERSE my pocket universe express ≤5 30
9
My Space. Мой Космос. + HD wallpapers (Обои) carl sagan 45 34
10
Universe. Update life universe on the move updated version ≤5 19

These five keywords: “universes”, “staycation”, “douyin”, “dcard”, “planètes”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Tap Galaxy-Build your space world”, “myDream Universe - Freely build your dream planet”, “Universe”, “Steven Universes coloringbook new 2020”, “BoxOffice by Universe”, “Universe in a Nutshell”, “Solar Walk Free - Explore the Universe and Planets”, “My Pocket UNIVERSE”, “My Space. Мой Космос. + HD wallpapers (Обои)”, “Universe. Update life”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “小红书”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “小红书