"society" App Store Keywords Research Case | ASOTools
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"society" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “society” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “teamspeak”, “buka lapak”, “beyblade burst turbo”, “zoom”, “exploit”, “hockey games”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “society” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword society from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
society 6 48 36 250+ 195
society6 44 43 250+ 218
menace to society 43 11 250+ 111
humane society 36 12 250+ 87
the society 32 33 250+ 220

The search volume of the core keyword society in Google App Store reached 35, its difficulty level reached 56, and the number of apps related to it reached 250+, among them, there are 19 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
SOCIETY Secure Messenger securemessenger ≤5 30
2
Society the society app ≤5 30
3
The Secret Society - Hidden Objects Mystery the society 32 33
4
Society Management free society maintenance app ≤5 30
5
Society Member App society programs ≤5 11
6
SocietynMore information society ≤5 30
7
SocietyConnect society ordering ≤5 30
8
The Paranormal Society: Hidden Object Adventure the paranormal society ≤5 11
9
Mystery Society 2: Hidden Objects Games the magic mystery society ≤5 8
10
Society endo society ≤5 23

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
cash app 69 32 248 141
decían art 63 55 250+ 230
deverian art 63 46 250+ 208
devinart 63 44 250+ 216
bird 60 77 250+ 86

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Cash App app 60 73
2
CashApp - Cash Rewards App cashcrate 33 23
3
Cash App Money money apps like cash app ≤5 8
4
Cash Sending Cashless Society Guide cashless society 18 16
5
PayPal Mobile Cash: Send and Request Money Fast pypale 83 30
6
Venmo venmo 67 37
7
Super Ways To Make Money Online & Send Cash super ways to make money online ≤5 30
8
Make Money - Free Cash Rewards make money 40 47
9
Zelle zelle 59 24
10
Make Money: Cash Rewards & Gift Cards earn money 37 38

These five keywords: “cash app”, “decían art”, “deverian art”, “devinart”, “bird”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Cash App”, “CashApp - Cash Rewards App”, “Cash App Money”, “Cash Sending Cashless Society Guide”, “PayPal Mobile Cash: Send and Request Money Fast”, “Venmo”, “Super Ways To Make Money Online & Send Cash”, “Make Money - Free Cash Rewards”, “Zelle”, “Make Money: Cash Rewards & Gift Cards”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “society”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “society