"hockey games" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “hockey games” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “purses”, “2 player games”, “refers”, “takis”, “enamorada”, “night light”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “hockey games” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword hockey games from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
nhl hockey games 11 6 250+ 64
hockey table games 9 12 250+ 102
table hockey games 9 11 249 87
hockey games for free 8 6 250+ 70
ice hockey games 6 10 250+ 93

The search volume of the core keyword hockey games in Google App Store reached 38, its difficulty level reached 20, and the number of apps related to it reached 250+, among them, there are 107 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Hockey All Stars nhl games 39 18
2
Hockey Nations 18 hockey time ≤5 30
3
Hockey Games hockey match 3d – penalties ≤5 30
4
Hockey Stars stars games 31 34
5
Glow Hockey hocky 50 8
6
Ice Hockey 3D ice hockey heroes ≤5 18
7
Arcade Hockey 21 arcade hockey ≤5 7
8
Puzzle Hockey - Official NHLPA Match 3 RPG x-hockey ≤5 28
9
Stickman Ice Hockey stickman hockey 8 21
10
Field Hockey Cup 2021: Play Free Hockey Games field hockey 23 12

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
live scorz 88 12 250+ 85
tubifly 80 68 249 246
sport 77 84 250+ 132
aports 77 27 250+ 155
qwikipedia 75 67 249 242

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Scorz Sports scorz ≤5 27
2
LiveScore: Live Sports Scores soccer live scores 88 15
3
Goal Live Scores live goal 36 13
4
theScore: Live Sports Scores, News, Stats & Videos aports 77 27
5
FSCORE - livescore ◾️ live scores sport games fsscore 51 8
6
Soccer 24 - soccer live scores soccer24 40 13
7
Soccer Scores and Sports Livescore - SofaScore soccer scores live 88 15
8
Football Live Scores football socres 65 25
9
Budweiser Sports App budweiser 32 45
10
All Goals - Football Live Scores all scores live 34 30

These five keywords: “live scorz”, “tubifly”, “sport”, “aports”, “qwikipedia”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Scorz Sports”, “LiveScore: Live Sports Scores”, “Goal Live Scores”, “theScore: Live Sports Scores, News, Stats & Videos”, “FSCORE - livescore ◾️ live scores sport games”, “Soccer 24 - soccer live scores”, “Soccer Scores and Sports Livescore - SofaScore”, “Football Live Scores”, “Budweiser Sports App”, “All Goals - Football Live Scores”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “hockey games”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “hockey games