"baseball" App Store Keywords Research Case | ASOTools
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"baseball" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “baseball” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “huracane”, “grome”, “мультфильма”, “moodle”, “candy”, “doordash”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “baseball” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword baseball from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
baseball· 56 8 249 50
baseball scores 51 7 250+ 49
yahoo baseball fantasy 41 30 249 236
baseball games 39 29 250+ 149
baseball score 39 9 250+ 40

The search volume of the core keyword baseball in Google App Store reached 56, its difficulty level reached 68, and the number of apps related to it reached 250+, among them, there are 41 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
BASEBALL 9 baseball· 56 8
2
MLB 9 Innings 20 mlb games 42 16
3
Baseball Star basball 42 11
4
Baseball Clash: Real-time game baseball clash ≤5 15
5
MLB Tap Sports Baseball 2019 diversen 48 55
6
MLB Tap Sports Baseball 2020 mlb 2020 32 15
7
MLB Perfect Inning 2020 inning 23 19
8
MLB Home Run Derby 2020 derek jeter 45 45
9
Baseball Boy! baseball gloves 28 43
10
Flick Home Run! baseball game completamente 19 36

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
mlb scores 75 11 250+ 66
mlb 71 26 250+ 65
20 60 73 250+ 67
blue jays 60 40 248 189
perfected 58 46 250+ 194

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Baseball MLB Live Scores, Stats & Schedules 2021 baseball scores 51 7
2
Baseball MLB Scores, Stats, Plays, & Schedule 2020 wbc schedule ≤5 24
3
Sports Alerts - MLB edition no-hitter alerts ≤5 30
4
MLB mlb 71 26
5
theScore: Live Sports Scores, News, Stats & Videos scote 61 40
6
Baseball MLB News, Scores, Stats & Schedule 2020 baseball news 24h ≤5 30
7
ScoreBox - MLB Baseball Stats mlb box scores 28 7
8
Live Stream for MLB 2020 Season mlb live 27 13
9
Baseball Scores, Standings & Schedule 2020 standings 30 10
10
Sports Alerts - real-time scores, stats & odds sports alerts 11 8

These five keywords: “mlb scores”, “mlb”, “20”, “blue jays”, “perfected”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Baseball MLB Live Scores, Stats & Schedules 2021”, “Baseball MLB Scores, Stats, Plays, & Schedule 2020”, “Sports Alerts - MLB edition”, “MLB”, “theScore: Live Sports Scores, News, Stats & Videos”, “Baseball MLB News, Scores, Stats & Schedule 2020”, “ScoreBox - MLB Baseball Stats”, “Live Stream for MLB 2020 Season”, “Baseball Scores, Standings & Schedule 2020”, “Sports Alerts - real-time scores, stats & odds”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “baseball”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “baseball