"sms" App Store Keywords Research Case | ASOTools
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"sms" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “sms” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “samuel l jackson”, “terminar”, “囲碁”, “wps office”, “world cup 2018”, “roxanne”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “sms” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword sms from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
isms 51 45 249 206
racisms 50 28 248 131
orgasms 48 10 250+ 90
prisms 46 13 248 73
gsms 45 48 249 234

The search volume of the core keyword sms in Google App Store reached 45, its difficulty level reached 67, and the number of apps related to it reached 250+, among them, there are 119 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Messages massaging 70 15
2
Messages texting 46 26
3
Pulse SMS (Phone/Tablet/Web) pulse 51 60
4
Textra SMS textura 45 30
5
Messages meses 39 26
6
Smart Messages for SMS, MMS and RCS imessage 45 24
7
chomp SMS chomp 28 50
8
Handcent Next SMS - Best texting w/ MMS & stickers next ² 18 26
9
FlashNumber - second phone number text free 58 20
10
GO SMS Pro - Messenger, Free Themes, Emoji go sms 13 46

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
messenger 83 86 250+ 119
messeng 78 79 250+ 147
méssager 78 65 250+ 241
mensenge 78 64 249 243
imasseger 78 59 250+ 236

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Messenger – Text and Video Chat for Free messeng 78 79
2
Messenger Lite: Free Calls & Messages messenger lite 49 19
3
Messenger Kids – The Messaging App for Kids messenger kids 50 20
4
Messenger maszar 48 27
5
Messenger Go for Social Media, Messages, Feed messenger go 10 12
6
Messenger Pro for Messages, Video Chat for free masinajar 46 41
7
New Messenger 2020 messenger apps for texting 14 15
8
Signal Private Messenger sgnail 77 50
9
Messenger mesinjeris gadmocera ≤5 22
10
The Fast Video Messenger App for Video Calling video message 15 15

These five keywords: “messenger”, “messeng”, “méssager”, “mensenge”, “imasseger”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Messenger – Text and Video Chat for Free”, “Messenger Lite: Free Calls & Messages”, “Messenger Kids – The Messaging App for Kids”, “Messenger”, “Messenger Go for Social Media, Messages, Feed”, “Messenger Pro for Messages, Video Chat for free”, “New Messenger 2020”, “Signal Private Messenger”, “Messenger”, “The Fast Video Messenger App for Video Calling”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “sms”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “sms