"world cup 2018" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “world cup 2018” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “babay”, “fav”, “carriage”, “2018”, “direccion”, “vishnu”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “world cup 2018” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword world cup 2018 from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
2018 world cup 36 30 250+ 45
fifa world cup 2018 28 6 250+ 57
football world cup 2018 14 7 250+ 59
2018 world cup football 14 30 250+ 91
fifa world cup 2018 schedule ≤5 4 250+ 55

The search volume of the core keyword world cup 2018 in Google App Store reached 36, its difficulty level reached 21, and the number of apps related to it reached 249, among them, there are 41 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
FIFA World Cup Trading App wold cup 43 8
2
Football Russia 2018 World Cup – Soccer Game 2018 fifa world cup 2018 28 6
3
Russia 2018 Pro Football World Cup Soccer Strike worldcup 2018 36 5
4
2018 World Cup Draw Simulator world cup bracket ≤5 8
5
Football Fever Russia Cup 2018 mthc cup 2018 ≤5 30
6
One World Cup 2018 fifa mondiale 2018 ≤5 5
7
Soccer World Cup 2018: Real Russia World Cup Game road to russia 2018 - japan ≤5 30
8
Schedule for World Cup 2018 Russia mistrzostwa świata 7 6
9
World Cup Penalty 2018 2018fifa ≤5 17
10
World Champions Cup 2018: Soccer Game copaa 2018 10 14

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
mynba 93 23 248 136
nba 83 52 250+ 67
crocket 75 51 250+ 208
cricket 66 86 250+ 116
nbq 61 23 249 130

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
MyNBA2K21 mba 2k21 60 19
2
MyNBA2K20 nba2020 45 30
3
Locker Codes nba2k locker codes 21 41
4
NBA 2K Mobile Basketball 2k 46 36
5
NBA Dunk - Play Basketball Trading Card Games scottie pippen 51 42
6
NBA LIVE Mobile Basketball nba 83 52
7
NBA NOW Mobile Basketball Game nba all star 2020 21 30
8
Basketball Fantasy Manager 2k20 ???? NBA Live Game nba gm 11 8
9
Madden NFL 21 Companion muthead 33 44
10
Los Angeles Lakers lakers 63 34

These five keywords: “mynba”, “nba”, “crocket”, “cricket”, “nbq”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “MyNBA2K21”, “MyNBA2K20”, “Locker Codes”, “NBA 2K Mobile Basketball”, “NBA Dunk - Play Basketball Trading Card Games”, “NBA LIVE Mobile Basketball”, “NBA NOW Mobile Basketball Game”, “Basketball Fantasy Manager 2k20 ???? NBA Live Game”, “Madden NFL 21 Companion”, “Los Angeles Lakers”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “world cup 2018”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “world cup 2018