"smoothie" App Store Keywords Research Case | ASOTools
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"smoothie" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “smoothie” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “sutherland”, “tennis live”, “plane tickets”, “zions bank”, “utube tv”, “surah rehman”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “smoothie” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword smoothie from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
smoothie king 54 51 250+ 228
smoothies king 53 48 250+ 219
smoothie kings 53 46 250+ 211
tropical smoothie cafe 49 53 250+ 239
tropical smoothie 46 49 250+ 224

The search volume of the core keyword smoothie in Google App Store reached 47, its difficulty level reached 54, and the number of apps related to it reached 250+, among them, there are 22 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Smoothie King Healthy Rewards smoothie king 54 51
2
Smoothie Recipes: 500+ Healthy Smoothies smoothies 41 22
3
Healthy Smoothie Recipes green smoothies 29 1
4
Smoothie Recipes bahama bucks 34 12
5
Smoothie Maker - Cooking Games smoothie maker 27 12
6
Tropical Smoothie Cafe tropical smoothie cafe 49 53
7
Smoothies: Healthy Recipes smoothies 41 22
8
Blendy! - Juicy Simulation blending 35 12
9
Smoothies For Weight Loss: Healthy Smoothie Recipe smoothie diet 15 1
10
Easy smoothie recipes smoothies recipes 41 4

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
coffees 72 3 250+ 28
lce cream 68 7 250+ 81
belnder 60 19 249 106
blenders 60 7 250+ 54
panader 56 43 250+ 198

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Coffee Recipes - Espresso, Latte and Cappuccino irish coffee 39 39
2
coffee.cup.guru chemex coffee 21 1
3
Coffee Inc. iced coffee maker 28 14
4
Coffeely - Your Coffee App folgers coffee 26 47
5
Coffee Craze - Idle Barista Tycoon baristas 46 18
6
Angels' Cup Coffee coffee cupping ≤5 2
7
Coffee Shop 3D coffee shops 68 13
8
Express Oh: Coffee Brewing Game coffee express ≤5 30
9
Own Coffee Shop: Idle Tap Game coffe shop 48 13
10
Idle Diner! Tap Tycoon mommy chef : idle cafe story ≤5 30

These five keywords: “coffees”, “lce cream”, “belnder”, “blenders”, “panader”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Coffee Recipes - Espresso, Latte and Cappuccino”, “coffee.cup.guru”, “Coffee Inc.”, “Coffeely - Your Coffee App”, “Coffee Craze - Idle Barista Tycoon”, “Angels' Cup Coffee”, “Coffee Shop 3D”, “Express Oh: Coffee Brewing Game”, “Own Coffee Shop: Idle Tap Game”, “Idle Diner! Tap Tycoon”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “smoothie”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “smoothie