"subnautica" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “subnautica” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “fave”, “embassy”, “clicker reef”, “icloud drive”, “calculate due date”, “hipertrofia”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “subnautica” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword subnautica from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
games like subnautica 7 22 250+ 211
subnautica guide 6 28 250+ 227
subnautica game subnautica game ≤5 30 250+ 211
subnautica interactive map ≤5 26 249 226
subnautica 1 gameplay 3d ≤5 26 250+ 248

The search volume of the core keyword subnautica in Google App Store reached 44, its difficulty level reached 32, and the number of apps related to it reached 250+, among them, there are 198 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Subnautica: Crafting and map companion subnautica guide 6 28
2
Subnautica: Companion sub nautica 37 29
3
Underwater Survival Simulator games like subnautica 7 22
4
Sci Fi Underwater Survival - Diving Simulator 2018 subnautica below zero full game on android ≤5 20
5
Adventure Escape: Space Crisis unfortunate spacemen 31 32
6
Morphite astroneer 38 32
7
Scuba Diving Simulator - Underwater Survival Games abzu 25 24
8
Steam steam 71 58
9
Ocean Is Home: Survival Island ocean is home 17 22
10
Seashine medusas 55 20

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
google 93 86 247 215
roblocxx 88 63 250+ 245
robloxen 88 24 250+ 145
roblodd 88 30 250+ 243
roblixox 88 30 250+ 230

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Google googl 100 79
2
Google Go: A lighter, faster way to search log-in 56 54
3
Google One one 61 85
4
Google Calendar goggle calendar 70 22
5
Google Home hromecast 65 45
6
Google Voice google voice 66 25
7
Google Chrome: Fast & Secure chrome 76 47
8
Google Assistant - Get things done, hands-free google assistance 56 31
9
Google Drive drive google 85 41
10
Contacts контактов 58 24

These five keywords: “google”, “roblocxx”, “robloxen”, “roblodd”, “roblixox”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Google”, “Google Go: A lighter, faster way to search”, “Google One”, “Google Calendar”, “Google Home”, “Google Voice”, “Google Chrome: Fast & Secure”, “Google Assistant - Get things done, hands-free”, “Google Drive”, “Contacts”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “subnautica”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “subnautica