"state farm" App Store Keywords Research Case | ASOTools

1.Preparing Research App Store Keywords

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “state farm” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “stakeholder”, “golf courses”, “bfm”, “google slides”, “downloads mp3 music free”, “garmin”.

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization. For instance：

Question Keywords	User Keywords	The action Keywords	Function Keywords	The location Keywords
Question keywords describe why users search for applications.	User Keywords represent the role your target audience plays when using the application.	The action keyword specifies how to handle your application and use it.	Function keywords are basic functions of an application.	The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “state farm” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword state farm from the ASOTools, as follows:

Top 5 Keywords	Search Volume	KD	Search results	Head apps
state farm insurance	37	42	250+	211
state farm bank	24	29	249	158
state farm claim	22	43	250+	234
state farm steer clear	14	39	250+	242
state farm mobile app	14	24	250+	161

The search volume of the core keyword state farm in Google App Store reached 60, its difficulty level reached 32, and the number of apps related to it reached 250+, among them, there are 146 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

#	App Icon	App Name	Top1 Keyword	Search Volume	KD
1		State Farm®	stare farm	60	25
2		Drive Safe & Save™	drive safe and save	29	21
3		Steer Clear	steer	28	23
4		State Farm® Pocket Estimate	state farm pocket estimate	8	34
5		State Farm Fed Credit Union	state farm credit union app	≤5	30
6		Pocket Estimate 2.0	pocket estimate	≤5	6
7		Life Enhanced by State Farm	state farm credit card	7	28
8		100 for Good	state farm insurance	37	42
9		Hawks + State Farm Arena	state farm arena	≤5	32
10		Farmers Insurance Inc.	farmers	47	22

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords	Search Volume	KD	Search results	Head apps
googl	100	80	249	193
giamail	100	74	249	247
ficpok	100	71	249	244
traset	100	28	250+	180
amaxon	100	28	247	122

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic.

Top 10 apps related to the App Store keywords:

#	App Icon	App Name	Top1 Keyword	Search Volume	KD
1		Google	g o o g l e	100	30
2		Google Chrome: Fast & Secure	chrome	76	45
3		Google Go: A lighter, faster way to search	goog	65	67
4		Google Drive	google drivs	85	42
5		Google Meet	goigle meets	83	57
6		Google Classroom	googel classroom	95	33
7		Google Photos	googlr	76	44
8		Google Fit: Health and Activity Tracking	fit	51	71
9		Google Home	hromecast	65	43
10		Files by Google: Clean up space on your phone	files	58	45

These five keywords: “googl”, “giamail”, “ficpok”, “traset”, “amaxon”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Google”, “Google Chrome: Fast & Secure”, “Google Go: A lighter, faster way to search”, “Google Drive”, “Google Meet”, “Google Classroom”, “Google Photos”, “Google Fit: Health and Activity Tracking”, “Google Home”, “Files by Google: Clean up space on your phone”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “state farm”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

ASO Tools