"skimming" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “skimming” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “parrots”, “pubg mobile ؟”, “add”, “fives nights at freddy”, “diccionarios”, “theatres”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “skimming” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword skimming from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
stone skimming ≤5 28 250+ 221
skimming news ≤5 7 250+ 218
stoneskimming ≤5 25 250+ 234
skimming game ≤5 30 250+ 217
stone skimming 2 ≤5 30 250+ 217

The search volume of the core keyword skimming in Google App Store reached 50, its difficulty level reached 41, and the number of apps related to it reached 249, among them, there are 207 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Skimming and Scanning skimming and scanning reading ≤5 30
2
Stone Skimming stone throws 21 33
3
Credit Card Reader NFC (EMV) emv 29 15
4
Surfing Master surfboarding 41 19
5
ReaderPro - Speed reading and brain development comprensión lectora 34 13
6
Skinseed for Minecraft minecratfs 78 30
7
Speed Reading — brain training speeder 38 39
8
Dogflut Skimboards skimboarding 36 42
9
Ski Master 3D siki 18 37
10
Speed Reading - FREE Training Academy Guide App spreeder: speed reading e-reader and trainer ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
faço book 100 25 250+ 175
whatsapp website 100 17 250+ 122
fcee book 100 30 250+ 196
wappssap 90 71 249 245
vatsapa 90 66 249 242

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
My Picture Books picture book 21 15
2
BookScouter powells books 34 24
3
Albumbook - Photo Album Book photo album book 24 11
4
Amazon Kindle kindle 63 36
5
Diary Book - Journal With Lock, Photos, Themes burn book 31 18
6
PocketBook reader free reading epub, pdf, cbr, fb2 porket book 34 20
7
Journi Print: Photo Books & Polaroid Pics Fast! journi gmbh ≤5 30
8
Life : Personal Diary, Journal, Note Book personally 29 30
9
Book Photo Frame Editor : Biography Photo Frame my book photo video editor ≤5 8
10
Simple Contacts - Address book, groups, numbers telefonski imenik 43 26

These five keywords: “faço book”, “whatsapp website”, “fcee book”, “wappssap”, “vatsapa”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “My Picture Books”, “BookScouter”, “Albumbook - Photo Album Book”, “Amazon Kindle”, “Diary Book - Journal With Lock, Photos, Themes”, “PocketBook reader free reading epub, pdf, cbr, fb2”, “Journi Print: Photo Books & Polaroid Pics Fast!”, “Life : Personal Diary, Journal, Note Book”, “Book Photo Frame Editor : Biography Photo Frame”, “Simple Contacts - Address book, groups, numbers”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “skimming”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “skimming