"parrots" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “parrots” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “picture”, “cry baby”, “jet pack”, “imdb”, “ترجمه”, “mastiff”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “parrots” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword parrots from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
talking parrots 26 13 250+ 133
party parrots 15 36 249 223
parrots escape ≤5 30 250+ 193
parrots escape 2 ≤5 30 250+ 167
drooping eyes true parrots ≤5 30 249 203

The search volume of the core keyword parrots in Google App Store reached 55, its difficulty level reached 12, and the number of apps related to it reached 250+, among them, there are 40 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Talking Parrot Couple Free burung kakak tua 26 13
2
My Talking Parrot sun conure games ≤5 17
3
Talking Pierre the Parrot pauley perrette 45 54
4
Pet Vet Parrot Simulator: Bird Games macaws 41 16
5
Talking Parrot 2 talking birds and animals ≤5 7
6
Bird Land Paradise: Pet Shop Game, Play with Bird bird games 29 11
7
Parrot Voice Recorder parrot 47 59
8
Parrot Wallpapers 4K parrots magazine ≤5 30
9
Parrot Wallpaper color parrot challange ≤5 30
10
Love Parrots 3D Wallpapers Keyboard Background wallpaper plus keyboard 3d ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
pippa pig 70 17 250+ 167
peppas pigs 70 13 250+ 150
peppa pig 63 18 250+ 173
bird 60 78 250+ 90
games what are free 55 49 250+ 245

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
World of Peppa Pig – Kids Learning Games & Videos peppas pigs 70 13
2
Peppa Pig: Happy Mrs Chicken happy mrs chicken 15 25
3
Peppa Pig: Golden Boots golden boots 23 39
4
Peppa Pig: Party Time party time 22 30
5
Peppa Pig: Holiday świnka peppa po polsku 16 24
6
Peppa Pig: Sports Day sports day heroes ≤5 30
7
Peppa Pig: Theme Park peppa pig theme park 9 22
8
Piggy Granny peppa Roblox horror game piggy peppa pig terror roblox ≤5 17
9
Toy Shop: Family Games juegos para descargarlos 36 47
10
Ben & Holly: Elf & Fairy Party ben and holly 32 31

These five keywords: “pippa pig”, “peppas pigs”, “peppa pig”, “bird”, “games what are free”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “World of Peppa Pig – Kids Learning Games & Videos”, “Peppa Pig: Happy Mrs Chicken”, “Peppa Pig: Golden Boots”, “Peppa Pig: Party Time”, “Peppa Pig: Holiday”, “Peppa Pig: Sports Day”, “Peppa Pig: Theme Park”, “Piggy Granny peppa Roblox horror game”, “Toy Shop: Family Games”, “Ben & Holly: Elf & Fairy Party”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “parrots”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “parrots