"ski" App Store Keywords Research Case | ASOTools
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"ski" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “ski” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “pretentious”, “building games”, “arquitectura”, “cortes de cabello para mujer”, “evn”, “reader manga”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “ski” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword ski from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
skillsacademy 63 56 248 225
minecraft skinseed 61 15 250+ 121
skinseed minecraft 61 12 250+ 107
minecraft skins 61 11 250+ 103
minecraft skindex 61 11 250+ 99

The search volume of the core keyword ski in Google App Store reached 44, its difficulty level reached 62, and the number of apps related to it reached 250+, among them, there are 51 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Grand Mountain Adventure skier 50 7
2
Ski Tracker snocru skiing & snow tracking ≤5 12
3
Ski Safari 2 ski safari 23 27
4
Skiing Yeti Mountain yeti run for skifree ≤5 30
5
OnTheSnow Ski & Snow Report ski resorts 26 4
6
Ski Master 3D siki 18 38
7
Ski Safari avalanche the game 19 4
8
Red Bull Free Skiing candy ski ≤5 29
9
Deluxe Ski Jump 2 skiers 50 5
10
Just Freeskiing - Freestyle Ski Action freeskier 11 34

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
skating board 63 16 250+ 101
skipping games 58 16 250+ 103
sofear 56 57 249 231
huking 53 49 250+ 224
welcomed 53 48 250+ 213

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Street Skateboard Run street skaters 9 10
2
Glutier Skateboards habitat skateboards llc ≤5 30
3
Ultimate Real Fast Skateboard Stunt Master pure skatelite ≤5 30
4
Learn to skate, easy skating inline skating learning app ≤5 30
5
Snow Board Freestyle Skiing 3D winter skyboard ≤5 30
6
Rooftop Skates skate space 16 16
7
Skater 3D Stunt skater 3d stunt ≤5 30
8
3D Skateboard Skater Free trước ván ≤5 25
9
Cool Skateboard Design surfboard design app ≤5 30
10
World skating pro 3d : street skater aggressive skating 14 23

These five keywords: “skating board”, “skipping games”, “sofear”, “huking”, “welcomed”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Street Skateboard Run”, “Glutier Skateboards”, “Ultimate Real Fast Skateboard Stunt Master”, “Learn to skate, easy skating”, “Snow Board Freestyle Skiing 3D”, “Rooftop Skates”, “Skater 3D Stunt”, “3D Skateboard Skater Free”, “Cool Skateboard Design”, “World skating pro 3d : street skater”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “ski”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “ski