"building games" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “building games” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “marte”, “th”, “stack overflow”, “shutterstock”, “counselors”, “oh”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “building games” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword building games from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
city building games 30 30 250+ 190
team building games 23 28 250+ 205
house building games 22 21 250+ 182
building houses games 21 24 250+ 198
building city games 21 24 250+ 189

The search volume of the core keyword building games in Google App Store reached 37, its difficulty level reached 37, and the number of apps related to it reached 250+, among them, there are 224 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Block Craft 3D: Building Simulator Games For Free micraff 78 30
2
Tower Craft 3D - Idle Block Building Game ttower 43 23
3
Village City - Island Simulation perumahan 53 29
4
Designer City: building game city skylines 41 26
5
House Building Construction Games - House Design home builders 34 12
6
Build Craft - Crafting & Building 3D Games bulding games 25 24
7
City Island 5 - Tycoon Building Simulation Offline city games 27 28
8
City Island 2 - Building Story (Offline sim game) games city 26 24
9
Pocket Build - Ultimate sandbox building build 49 81
10
Dream House Craft: Design & Block Building Games in the house game 18 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
robloxen 88 24 250+ 145
roblodd 88 30 250+ 243
roblodlx 88 30 250+ 241
doninor 80 36 244 160
minecraftif 78 54 250+ 237

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
How to Draw Rblx Characters Step by Step zompiggy 9 31
2
Obby Escape from Prison - Roblx Jigsaw Game obby games in roblox free ≤5 20
3
piggy piano for obby escape mod roblx2020 ≤5 10
4
Mod Mousy VS Owell obby - Sumilation survivor mousy 15 28
5
Escape Piggy Survival Game 2020 survival horror house piggy ≤5 1
6
Ultimate Cookie The Robloxe Swirl : World adventur rainbow ride ≤5 30
7
Stickman Hook exstention 53 58
8
Scary Piggy Chapter 12 Roblx Mod (UNOFFICIAL) piggy alpha new chapter 12 ≤5 23
9
Baldi Classic Tower of Hell - Climb Adventure Game baldi's basics tower of hell ≤5 25
10
Piggy Game for Robux piggy roblox 41 9

These five keywords: “robloxen”, “roblodd”, “roblodlx”, “doninor”, “minecraftif”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “How to Draw Rblx Characters Step by Step”, “Obby Escape from Prison - Roblx Jigsaw Game”, “piggy piano for obby escape mod”, “Mod Mousy VS Owell obby - Sumilation survivor”, “Escape Piggy Survival Game 2020”, “Ultimate Cookie The Robloxe Swirl : World adventur”, “Stickman Hook”, “Scary Piggy Chapter 12 Roblx Mod (UNOFFICIAL)”, “Baldi Classic Tower of Hell - Climb Adventure Game”, “Piggy Game for Robux”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “building games”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “building games