"skeleton" App Store Keywords Research Case | ASOTools
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"skeleton" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “skeleton” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “tui”, “surya namaskar”, “marsh”, “tik tok video”, “online banking santander”, “nfl football”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “skeleton” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword skeleton from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
skeletonj 51 38 250+ 186
skeletons 51 8 250+ 44
jack skeleton 48 25 250+ 153
spooky scary skeletons 38 23 250+ 129
axial skeleton 36 9 249 72

The search volume of the core keyword skeleton in Google App Store reached 42, its difficulty level reached 46, and the number of apps related to it reached 249, among them, there are 43 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Skeleton | 3D Anatomy skeletonj 51 38
2
My Skeleton Anatomy female skeleton 14 10
3
Anatomyka Skeleton anatomyka skeleton ≤5 30
4
Best Funny Skeleton Sans Fake Chat And Video Call skeletor 38 37
5
Skin Pack Skeleton whither skeleton 24 2
6
Osseous System in 3D (Anatomy) huesos 43 17
7
Human Skeleton Reference Guide fibula bone ≤5 15
8
New Skeleton Skins iskelet oyunu minecraft ≤5 20
9
Skeleton Survival War 2019 juego de calaveras juegos de calaveras ≤5 22
10
Skeleton 3D: Gun Shooting Game seleton 33 22

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
сastle 55 61 250+ 249
russell crowe 55 56 250+ 244
udertale 55 18 250+ 128
udertal 55 30 250+ 108
undertale 53 28 250+ 70

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Castle Clash: Guild Royale castle clash 32 42
2
Castle Clash: L'Ultime Duel clash de chateaux ≤5 25
3
Grow Castle castle 49 78
4
Bubble Wars: Сastle battle Сastle ≤5 26
5
Castle Crush: Epic Battle - Free Strategy Games russell crowe 55 56
6
Hustle Castle: Medieval RPG. Fantasy Kingdom hustle cast 29 30
7
Throne Rush thorne research 11 39
8
Empire: Four Kingdoms | Medieval Strategy MMO empire 48 78
9
Pepi Wonder World p-world 43 30
10
Bloons TD Battles balloons 43 19

These five keywords: “сastle”, “russell crowe”, “udertale”, “udertal”, “undertale”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Castle Clash: Guild Royale”, “Castle Clash: L'Ultime Duel”, “Grow Castle”, “Bubble Wars: Сastle battle”, “Castle Crush: Epic Battle - Free Strategy Games”, “Hustle Castle: Medieval RPG. Fantasy Kingdom”, “Throne Rush”, “Empire: Four Kingdoms | Medieval Strategy MMO”, “Pepi Wonder World”, “Bloons TD Battles”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “skeleton”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “skeleton