"2020. game" App Store Keywords Research Case | ASOTools
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"2020. game" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “2020. game” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “carera”, “whatsapp for iphone”, “identify plant”, “domestic”, “tealive”, “musician app”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “2020. game” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword 2020. game from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
2020 the game 34 42 250+ 237
2020. games 34 17 250+ 184
2020 new game 33 22 250+ 197
best game 2020 29 23 250+ 191
game offline terbaik 2020 23 27 250+ 199

The search volume of the core keyword 2020. game in Google App Store reached 34, its difficulty level reached 17, and the number of apps related to it reached 250+, among them, there are 176 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Minicraft 2020 nimicraft 78 33
2
Car Games 2020 : Car Racing Free Driving Games cargames 44 9
3
City Train Simulator 2020: Free Train Games 3D поезде 33 10
4
word game New Game 2020- Games 2020 game new 46 33
5
Farming Game 2020 - Free Tractor Driving Games free tractor games 6 3
6
Prison Escape 2020 - Alcatraz Prison Escape Game новейшие игры 12 33
7
Modern Commando Army Games 2020 - New Games 2020 newgames 34 12
8
Sniper Honor: Fun FPS 3D Gun Shooting Game 2020 honored 53 16
9
New Commando Shooting Games 2020 -Encounter Strike bubsy 3d 10 35
10
FPS Task Force 2020: New Shooting Games 2020 task force 33 18

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
gogl 100 64 248 232
googo 100 55 247 210
googel 100 50 246 201
mwtwo 87 43 249 193
targeting 82 16 249 98

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Google oogle 100 86
2
Google Chrome: Fast & Secure chrome 76 47
3
Google Translate gooletranslet 100 35
4
Google Go: A lighter, faster way to search googul 100 48
5
Google Play Games p l a y s t o r e 80 54
6
Google TV (previously Play Movies & TV) movie new 68 13
7
Google Drive googledi 85 49
8
Chrome Beta extensions for chrome 56 38
9
Google One one 61 85
10
Google Pay: A safe & helpful way to manage money google pay 58 47

These five keywords: “gogl”, “googo”, “googel”, “mwtwo”, “targeting”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Google”, “Google Chrome: Fast & Secure”, “Google Translate”, “Google Go: A lighter, faster way to search”, “Google Play Games”, “Google TV (previously Play Movies & TV)”, “Google Drive”, “Chrome Beta”, “Google One”, “Google Pay: A safe & helpful way to manage money”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “2020. game”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “2020. game