"self assessment" App Store Keywords Research Case | ASOTools
1.Preparing Research App Store Keywords
When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “self assessment” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “bonny”, “swedbank”, “pay”, “ramaiya vastavaiya”, “camscanner”, “happy cow”.
If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization. For instance：
| Question Keywords |
User Keywords |
The action Keywords |
Function Keywords |
The location Keywords |
| Question keywords describe why users search for applications. | User Keywords represent the role your target audience plays when using the application. | The action keyword specifies how to handle your application and use it. |
Function keywords are basic functions of an application. | The location keyword describes where people use your application. |
Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.
2.Research Keyword “self assessment” with Google Play Data
Extended Long tail words
Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword self assessment from the ASOTools, as follows:
| Top 5 Keywords | Search Volume | KD | Search results | Head apps |
| self assessment tool | 11 | 5 | 249 | 57 |
| self assessment test | 6 | 3 | 250+ | 57 |
| bc self assessment tool | ≤5 | 24 | 249 | 218 |
| pretest self assessment and review | ≤5 | 23 | 249 | 226 |
| hmrc self assessment tax uk | ≤5 | 20 | 249 | 205 |
The search volume of the core keyword self assessment in Google App Store reached 36, its difficulty level reached 10, and the number of apps related to it reached 250+, among them, there are 93 apps with more than 1,000 comments, and the top 10 apps are selected. They are:
| # | App Icon | App Name | Top1 Keyword | Search Volume | KD |
| 1 |
 |
Lüscher Color Test | luscher color test | ≤5 | 30 |
| 2 |
 |
Malaria Self-Test and Guide (Africa's Version) | malaria check karne wala apps | ≤5 | 24 |
| 3 |
 |
HOW TO LOVE YOURSELF | loving yourself | 45 | 11 |
| 4 |
 |
How to Build Self Esteem | self esteem books | ≤5 | 30 |
| 5 |
 |
Daydreams Forest Personality Test | the watson scott test | ≤5 | 24 |
| 6 |
 |
ChastiKey - Timed Keyholder | denial | 45 | 26 |
| 7 |
 |
Which One Are You - Know Yourself Personality Test | which one are you | ≤5 | 30 |
| 8 |
 |
Permit Test Connecticut CT DMV Driver's License Ed | ct permit test | 8 | 1 |
| 9 |
 |
Gynecology & Obstet. Test Bank | pathophysiology test bank app for self learning | ≤5 | 30 |
| 10 |
 |
MEDITATION BY MT – SELF HELP, STRESS RELIEF | bymt | ≤5 | 30 |
The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.
ASOTools Suggested Keyword
| Top 5 Keywords | Search Volume | KD | Search results | Head apps |
| convid 19 | 87 | 8 | 250+ | 74 |
| tests | 73 | 53 | 250+ | 136 |
| teste | 73 | 35 | 250+ | 170 |
| á b c | 73 | 28 | 247 | 127 |
| coronae | 73 | 19 | 250+ | 117 |
In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic.
Top 10 apps related to the App Store keywords:
| # | App Icon | App Name | Top1 Keyword | Search Volume | KD |
| 1 |
 |
COVID-19! - The current spread of disease | conoravirus | 90 | 19 |
| 2 |
 |
COVID Alert NY | department of health | 39 | 6 |
| 3 |
 |
NHS COVID-19 | cronovirus | 90 | 49 |
| 4 |
 |
COVIDWISE | coronavirustracker | 43 | 54 |
| 5 |
 |
Canada COVID-19 | ehealth app canada | ≤5 | 10 |
| 6 |
 |
CombatCOVID PBC | app coronavirus colombia | ≤5 | 30 |
| 7 |
 |
MI COVID Alert | mich | 28 | 32 |
| 8 |
 |
COVID Alert | cobid 19 | 31 | 6 |
| 9 |
 |
COVID Alert PA | pennsylvania | 43 | 50 |
| 10 |
 |
Coronavírus - SUS | ncov2019 | ≤5 | 25 |
These five keywords: “convid 19”, “tests”, “teste”, “á b c”, “coronae”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “COVID-19! - The current spread of disease”, “COVID Alert NY”, “NHS COVID-19”, “COVIDWISE”, “Canada COVID-19”, “CombatCOVID PBC”, “MI COVID Alert”, “COVID Alert”, “COVID Alert PA”, “Coronavírus - SUS”, look at their optimized core words.
3.Conclusion
Now, do you know how to find the best keywords? The above is a case of my research keyword “self assessment”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.
There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools: