"pay" App Store Keywords Research Case | ASOTools
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"pay" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “pay” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “free solitary”, “foodball”, “free fire name”, “elephants”, “watch it”, “chees”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “pay” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword pay from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
paypal 82 40 248 166
payoal 60 39 249 209
pay palls 60 31 250+ 187
pay pal 60 26 248 162
payaple 60 30 249 212

The search volume of the core keyword pay in Google App Store reached 46, its difficulty level reached 71, and the number of apps related to it reached 250+, among them, there are 78 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Smart Pay m smart pay ≤5 30
2
Westpac Pay paywave app westpac ≤5 30
3
Felmo Pay finexus ≤5 23
4
Military Pay by Military.com milpay 55 42
5
Riyad Pay اونلاين الرياض 14 18
6
QR Pay visa qr payment app ≤5 7
7
Gate To Pay pinfinity ≤5 23
8
Easy Pay Service - Recharge, Aeps, Money Transfer multi pay aeps ≤5 7
9
A-PAY a pay 9 27
10
Vibe Pay (Formerly ECI Pay) vibepay app ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
marcao libre 85 31 250+ 145
marcada libre 85 30 250+ 180
mercado livre 83 47 247 205
mercadolivre 83 40 247 191
mercados livre 83 37 249 183

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Mercado Libre: compra fácil y rápido marcada libre 85 30
2
Promoção do Mercado mercado livre promoção ≤5 18
3
Mercado Pago mercadoria pago 65 49
4
Tools for Mercado Libre Free mercaro libre 85 30
5
Autos Usados Mexico usados autos 43 16
6
Corotos buy and sell nearby corotos 39 43
7
CPML - Compare Prices Mercado Libre articulo mercado libre ≤5 12
8
The 48 Laws of Power power book 2 56 29
9
Marco Polo - Stay In Touch marco polo 56 39
10
Calculadora Mercado Libre Argentina mercado libre argentina 68 37

These five keywords: “marcao libre”, “marcada libre”, “mercado livre”, “mercadolivre”, “mercados livre”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Mercado Libre: compra fácil y rápido”, “Promoção do Mercado”, “Mercado Pago”, “Tools for Mercado Libre Free”, “Autos Usados Mexico”, “Corotos buy and sell nearby”, “CPML - Compare Prices Mercado Libre”, “The 48 Laws of Power”, “Marco Polo - Stay In Touch”, “Calculadora Mercado Libre Argentina”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “pay”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “pay